adidas and tennis star Mardy Fish announced that they have entered into a multi-year partnership agreement effective immediately. Mardy is currently ranked as the No. 4 American player on the ATP Tour, with an overall ranking of No. 27.
2004 has been a busy and rewarding year for Mardy. He has played in 20 tournaments so far this year, not including his Silver Medal victory in this summer’s Olympic Games in Athens. It doesn’t slow down for Mardy as the year begins to wind down, as he is an integral member of this year’s USA Davis Cup team. With a 4-0 sweep over Belarus last month, the Davis Cup team advance to the Finals for the first time since 1997. Mardy and his Davis Cup teammates will face Spain in the Davis Cup Finals during the first week of December.
“Mardy is a crucial addition to the adidas family,” stated Martyn Brewer, Director of Sports Marketing, adidas America. “As we are actively increasing our tennis presence within the US, Mardy now joins our line-up of rising American players Bob & Mike Bryan and Taylor Dent to form a very potent team. The timing of this new partnership is ideal, as Mardy is poised to be a dominant force on the ATP tour with his best years still ahead of him.”
Mardy will begin wearing the adidas Competition Apparel Range and the adidas Forefoot a3 for the remainder of the 2004 season. Beginning in 2005, Mardy has been selected to join other top adidas athletes for a new marketing campaign focusing on the ClimaCoolâ Footwear and Apparel Ranges. adidas’ ClimaCoolâ technology, a revolutionary line of cooling and climate-controlling products, has tremendous applications for the sport of tennis, with Mardy a natural fit for this global campaign that will include print, outdoor, in-store and internet outlets.
“I’m really excited to partner with adidas, and proudly wear the Three-Stripes for many years to come, “ remarked Mardy Fish. “With such a rich history in tennis, this is just a great honor for me. adidas is a perfect fit, and I’m really looking forward to doing some great things with them.”
