First true sport performance design collection for women now launching in Europe and Asia. Fall/Winter collection premiers in London
adidas and Stella McCartney presented their first Fall/Winter collection in London. After a very successful start in the Spring/Summer 05 range in the US and Japan as well as selected adidas stores in Europe, the collection will now be fully available in Europe and Asia.
The Fall/Winter 05 collection focuses on the categories Running, Gym and Swim and is a unique fusion of style and performance. Stella McCartney: "There is a real validity to making good-looking sportswear clothes for women. In this day and age, we should not have to compromise style for performance."
Within the main categories, the new collection looks into extended outdoor activities such as Trail Running and Climbing. Michael Michalsky, adidas Global Creative Director: "This range is about taking women seriously - in their individualism and their desire for style as well as performance. We created a Fall/Winter collection that doesn't restrict women to workout sessions indoors."
The fall/winter collection introduces padded jackets, fleece tops and winter boots as well as a wider range of accessories including sports bags. Technical highlights feature an ultra-soft Italian polar fleece, engineered membrane fabrics as well as Clima365 products including ClimaWarm and ClimaProof for apparel and footwear. Feminine earthy colours in dusty rose, pearl green and copper are spiced up by unexpected bright accents in aquarius, flamingo and zest.
adidas and Stella McCartney work side by side to ensure the successful fusion of their area of expertise. The cooperation is a long-term project and plans are to cover even more sport performance areas in the future. The Fall/Winter 05 collection will hit retail in mid August and will be available in high-end department stores as well as adidas Sport Performance Centre stores around the world. Price points range from 30 to 350 Euros.
Note: adidas offers products out of three different divisions: Sport Performance (leading technologies), Sport Heritage (Originals models), Sport Style (Y-3, sports-inspired design collaboration with Yohji Yamamoto). The adidas by Stella McCartney range is part of the adidas Sport Performance division.
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