Building on the great success of the adilibria and adi-Fuse ranges accomplished in the last season, adidas Women presents the Spring/Summer 2007 collection. Celebrating sport, both lines perfectly fuse functionality and design within apparel, footwear and accessories. For the very first time a top-quality multi-sport eyewear line will be introduced.
Women often perceive sport as an obligation: adidas aims to challenge the mindset and make women view sport in a more lighthearted way. World-class athletes such as Allyson Felix (US), Anne Poleska (GER) and Gro Hammerseng (NOR), members of the adidas Women’s ambassador athletes team, carry the message that you can achieve more while having fun.
adilibria is the exclusive high-class line of adidas Women, covering 5 key categories: Running, Gym, Yoga, Tennis and Swim. Cuts and colors reflect the line’s key concept of lightness while the line is feminine and fashionable, taking sport seriously. Featuring unexpected silhouettes, perforations and a layer look, the range highlights technologies such as ClimaLite®, ClimaCool® and Formotion®. The color palette is characterized by different hues of pink going from pastel to the brighter intense pink, and by distinctive shades of green-blue from light ocean and splash to the surprising twist of intense lime.
adi-Fuse, the adidas Women dance-inspired collection, has evolved in a more subtle, feminine and sophisticated direction. A strong linear graphic story goes through the whole range which found its inspiration in the cult movie “Fame” for details such as batwing sleeves, multiple layers and 80’s cut lines. Fabrics are mainly driven by Cotton and Elastane for enhanced freedom of movement, and ClimaLite® technology, which helps the body’s natural temperature regulation, is featured in the fitness area.
adidas Women SS07 introduces for the very first time a collection of sport glasses, a brilliant combination of functionality and design. The adilibria glasses have 2 different feminine and dynamic eye-shapes, a charismatic sculptural temple design and an excellent product equipment. Each model is available in 4 different colorways, all inspired by nature.
The adidas Women Spring/Summer 07 collections will hit retail in December 2006 and will be available in several department stores worldwide including the adidas Sport Performance concept stores. Price points range from 40 Euros (Apparel) to 120 Euros (Footwear) for adilibria and from 23 Euros (Apparel) to 55 Euros (Apparel) for adi-Fuse.
***
|