adidas women continues the unique celebration of sport performance with the introduction of the Fall/Winter 2007 collection. The new range brings the exclusive high-end concept adilibria plus the dance-inspired adi-Fuse line to light within apparel, footwear and accessories. Exclusively presented by world-class athletes, the collection mirrors the distinctive combination of fashionable styles with best functionality across different sport categories.
First-rate and internationally known athletes such as the number one ranked Russian pole-vaulter and Olympic champion Yelena Isinbayeva and the successful Serbian tennis player Ana Ivanovic showcase highlight pieces of the collection together with local sport stars such as French fencer Laura Flessel and Mexican Tae-Kwan-Do standout Iridia Salazar. Under the umbrella of Impossible Is Nothing, they bring across the message of sport not only being a competition but also fun.
Recognizable by a matt gold sign-off, adilibria portrays the outstanding high-end collection of adidas women. The horizontal range offers functional yet stylish products in four key sport categories: Yoga, Gym, Running and Tennis. Loose fit and long silhouettes together with pleats and a layering look express the inspiration of lightness in apparel while footwear features different graphic stories on out- and insole. Highlight pieces comprise the Nenyan yoga shoe and the a³ Micro Trainer as well as a Yoga Image top an unexpected silhouette for apparel.
Technologies, such as TechFit™, that improve body posture and enhance the movement by using compression fabrics and TPU power bands on top of ClimaLite®, ClimaCool® and seamless cuts promise functional pieces without compromising on feminine style. The color palette underlines this and reflects soft tones such as light bamboo together with stronger colors like mid orchid, metallic lilac and dark grape.
adi-Fuse, the adidas women dance-inspired collection, continues its dedication to young, urban and dynamic women with a holistic concept of delicate and passionate apparel, accessories and footwear. Taking inspiration from Street Dance and Hip-Hop, the line features original dance shoes, like the Tamai, that comes with square heels and toes for better dance performance. Details such as a special satin ribbon at the heel characterize all footwear styles and allow easy hanging up in the locker. The apparel offer comprises functional tops of different lengths ideal for layering. Cuts are casual and loose with fabrics that are mainly driven by cotton and velour for freedom of movement.
The new adidas women Fall/Winter collection will launch globally in July 2007 and will be available in several department stores worldwide including the adidas Sport Performance concept stores. Price points vary from Euro 35 (apparel) to Euro 120 (footwear) for adilibria and from Euro 25 (apparel) to Euro 90 (footwear) for adi-Fuse.
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