After last season’s successful launch of the global basketball movement, “Believe in 5IVE”and the idea of believing in “We” and not “Me,” adidas, side-by-side with NBA All-Stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady announced today the continuing evolution of this philosophy with “Basketball is a Brotherhood.”
“Basketball is a Brotherhood” is the celebration of a group of players brought together to form a single, unstoppable unit. The sole objective is to win through honoring the core values of the game: we lead by example; we trust each other; we make the extra pass, we fight for our fellow brother every night; we don't check box scores. And the only name on the jersey we care about is the one across the front. In the “Brotherhood,” dynasties don't happen alone. In the “Brotherhood,” it’s “We not Me.” The “Brotherhood” only happens when forces combine and egos die. Laugh and cry together. Win and lose together. Fight together. Always together! Only through team and through a “Brotherhood” can you achieve the impossible.
“Basketball is a Brotherhood” is the integrated, digitally led marketing and advertising revolution that does something no other brand has done: it allows today’s greatest players to interact and inspire the next generation of athletes, putting them side-by-side on and off the court. This season the consumer will be able to go to www.adidasbasketball.com and experience adidas Basketball through a series of web episodes and other creative on-line activies that show the true meaning of Brotherhood. “Basketball is a Brotherhood” will introduce the adidas “Team Signature” footwear and apparel collections.
“The adidas “Team Signature” products have been designed and engineered directly with and for the best basketball athletes in the world. It is signature product for all players, not just for sports icons,” stated Lawrence Norman, Vice President of adidas Global Basketball. “The product collection features adidas’ best technologies and fabrications, and will be featured not only on adidas All-Stars, but also on other NBA, NCAA and grassroots players and teams.”
adidas “Team Signature” is a representation of the best adidas Basketball has to offer. The footwear collection will have three distinct launches starting in October 2007, with the Team Signature Lightspeed, the lightest adidas icon basketball shoe ever created; followed by the Team Signature Lightswitch featuring a customized cushion system in November 2007; and finally in February 2008, the Team Signature Pro Model, the 35th anniversary of one of the industry’s most iconic and loved basketball shoes. Each of the “Team Signature” shoes will come in a variety of different player editions, for example Team Signature Lighspeed T-MAC Edition and Team Signature Lightswitch Gilbert Arenas Edition.
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About adidas
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past NBA legends to today’s superstars, such as Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady.
On April 11, 2006 the adidas Group and the National Basketball Association have signed an 11-year global merchandising partnership that will make the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
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