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Formotion™, a new development by adidas, not only supports the runner's muscular system but also helps him to maintain the right posture during running. Over a four-year development period, the adidas innovation team found a way to combine the leg and abdominal muscular system - the body's power centre - to support a more efficient moving sequence.
 James Lamont of the adidas innovation team explains the development process: "The first stage was to look at top sprinters and look how they move and also how individual muscle groups move and drive them forward, to understand how we could complement the movements they make, by applying compression in key areas. Lycra power brands are wrapped around the lower thigh just above the knee, encircling the leg and harnessing the power. Then we link that power through the back of the thigh following the abdominal muscles, through the real power centre of the body and drive the athlete forward." |