adidas Originals refreshes its year-long celebration of the 60th anniversary of the iconic 3-Stripes mark with a fall/winter collection that reflects the strong diversity of the brand and its products built over the last 60 years. Proving its rich heritage and evolvement from a sportswear brand to a global contemporary lifestyle player, the range has something for everyone. Besides a holistic offering of classic and beloved sneaker and track top styles and a highlight theme honouring the stripes look, consumers can expect freshness and exciting collaborations in the women’s segment as well as a brand-new partnership with legendary hip-hop label Def Jam connecting the brand’s iconic history and involvement in music with today’s needs of streetwear.
A celebration of “60 Years of Stripes” continues the anniversary of one of the most recognised and beloved trademarks of both sports and pop culture: 3-Stripes. The season’s apparel and footwear styles reference the stripes in a variety of unique ways: leopard stripes, all-over-stripes and classic 3-Stripes executions making this colourful and graphic-driven product theme hard to miss. Additionally, an exclusive mini-collection of special stripe-inspired products is available only at adidas Originals stores all around the world.
The adidas Originals women’s collection continues to expand and offer great styles for any occasion in this fall/winter season. The capsule range contains products to create streetwear, fashion or casual looks that cater for the various needs of today’s female lifestyle consumers and at the same time prove that they can be combined as well. This comprehensive women’s range of mix-and-match styles introduces unique collaborations with London fashion label PPQ and French artist Fafi that complete the women’s offer.
As a brand with roots in sports, adidas Originals is proud of its rich palette of iconic products that have made their way from the courts and pitches to the street - products which have, over time, become icons of style and popular culture. The new Five-Two-3 concept embraces the strong heritage and brings diversity and freshness from five of the most important and successful footwear models and two of the most beloved apparel styles, all with 3-Stripes. The sneaker classics consist of the Superstar, Stan Smith, Forum, Nizza and Samba, while on the apparel side the superstar track top and hooded flock are presented in various executions, with collaboration partners from streetwear brands and original Artists.
Few streetwear brands have such authentic, deep roots or genuine connection to music as adidas. As an intrinsic part of contemporary and original hip-hop style, adidas comes together with Def Jam in their 25th year to break new ground with a unique collaboration with the label and some of its artists. The collection consists of co-branded footwear out of the Five-Two-3 range and apparel styles like t-shirts, track tops and hoodies featuring the Trefoil logo as well as the Def Jam sign-off or the legendary graphics such as the turntable tone arm graphic. Topped off with Redman, Methodman, Ghostface and Young Jeezy signature products alongside the coincidental 25th anniversary of the record label, this collection is a must for fans of streetwear who celebrate hip hop and Originality.
Started as a new men’s sub-collection in spring/summer 2009, the Vespa range offers a balanced refinement in vintage, casual and mobility looks extending the portfolio also to women’s footwear models. Two iconic brands in a meaningful collaboration offer a collection not only scooter fans will be excited about. All styles feature the Originals and Vespa signatures, play with fine fabrics and details and introduce the 3-Stripes mark in a unique and stylish way.
Aiming to provide the consumer with a holistic winter-proof lifestyle outfit, the Originals collection certainly also copes with the cold months of the winter season. Dedicated winter apparel and footwear offering both preppy and sporty looks present a great choice for everyone. The fusion of technology and style is perfectly reflected in a special tech line, offering products equipped with the proven GORE-TEX® membrane.
The fall/winter 2009 adidas Originals collection will start retailing in July 2009 and will be available in adidas Originals Stores, selected adidas Sport Performance Stores as well as selected premium wholesalers all around the world. Besides the highlighted sub-collections, the product offer also contains successful constants, such as a fresh Originals Denim by Diesel range, the classic tracksuit collection adicolor or Missy Elliott Respect M.E. Prices range from EUR/US$ 20 for accessories to EUR/US$ 90 for sneakers and EUR/US$ 500 for hi-tech winter jackets.
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