The store, which features over 191 square meters on three floors, offers customers this summers’ Originals range, as well as the successful Respect ME and Ali by adidas collections. Currently the store environment focuses on the Originals World Cup collection, celebrating adidas’ long lasting commitment to football and to the FIFA World Cup.
The individual styles highlight those glorious moments and players that made our lives more enjoyable: Maradonna’s hand of god when he single-handedly beat the Brits in 1986; Roger Milla from Kamerun doing his dance with the flag post in Italy in 1990 or Geoff Hurst’s “Wembley goal” in 1966. The Dutch battle in 1974 … The list is endless, the memories will last forever.
Long-time Originals favorites as well as re-introduced apparel and special limited products will from today onwards excite Amsterdam’s progressive consumer as well as the thousands of globetrotters that come to experience this inherent cool city.
Originals products are represented by the Trefoil logo, introduced in 1972. |