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Herzogenaurach/Germany - July 15, 2006
In the upcoming season adidas Women strengthens its leading position in the female youth market introducing the Fall/Winter 2006 Fuse collection. The new holistic Sport Performance line is dance-inspired and embodies the fusion of performance and design. |
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Herzogenaurach - May 22, 2006
In Fall/Winter 2006 adidas Women presents a unique women’s collection offering high-quality sport performance products that underline the fusion of performance and design: Adilibria. The line is a complete range of women’s apparel, footwear and accessories covering five different sports categories. |
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Herzogenaurach/Germany - March 23, 2006
adidas and Stella McCartney have presented their fourth sport performance design collection for women in Aspen/Colorado. Introducing Wintersports as a new category in fall/winter 06, the enormously successful collaboration will now be extended to 2010. |
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Herzogenaurach/Germany - March 19, 2006
adidas and Stella McCartney announced today that they will extend their successful collaboration to the year 2010. The groundbreaking partnership was launched with a spring/summer collection in February 2005, debuting in an exclusive distribution network of limited doors mainly in the US and Japan. |
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Herzogenaurach/Germany - January 31, 2006
adidas and Stella McCartney are further extending their successful sport performance design collection by introducing the a³ Flyride, a running shoe featuring the lightest heel-to-toe a3 cushioning system for women. It is the first adidas technology to be launched exclusively through the adidas by Stella McCartney range. |
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Melbourne/Herzogenaurach - January 15, 2006
The Russian newcomer Maria Kirilenko presents the new adidas by Stella McCartney tennis range. Currently ranked as No. 25 on the WTA tour, Maria has been selected to become the face of the new tennis range and will be playing in apparel and footwear of adidas by Stella McCartney at all upcoming tournaments starting with the Australian Open. |
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Herzogenaurach/Germany - November 30, 2005
adidas and Stella McCartney are continuing their incredibly successful collaboration by launching their third sport performance design collection. New to the line this season is Tennis footwear, apparel and accessories, which joins Running, Gym and Swim as the main categories in the range. |
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Portland, OR, October 13, 2005
Today adidas announced the launch of a new global basketball campaign highlighting Houston Rockets all-star forward Tracy McGrady and his latest adidas shoe, the T-MAC 5. The fifth edition of superstar Tracy McGrady’s signature shoe, the T-MAC 5 is set to launch globally at all major retail partners and on-line at www.adidas.com on October 28, 2005. |
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Amsterdam/Herzogenaurach, 10th October, 2005
Today, on the 10th of the 10th at 10:10 CET, adidas kicks off its biggest ever global football marketing campaign! The campaign celebrates “team spirit” and features some of the world’s most celebrated football stars such as Michael Ballack, David Beckham, Raúl Gonzales, Kaká, Alessandro Nesta, Juan Román Riquelme and Zinédine Zidane. |
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Herzogenaurach/Portland, OR. - October 2005
After launching the first T-MAC in 2000, adidas is excited to announce the fifth edition of NBA Superstar Tracy McGrady’s signature shoe series, the T-MAC 5. The T-MAC 5 is set to launch globally at all major retail partners and on-line at www.adidas.com on October 28, 2005. |
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Helsinki/Herzogenaurach - August 4, 2005
Polar Electro, the innovative leader in heart rate monitoring, and adidas, one of the world’s leading sports brands, have formed a partnership that will introduce the world’s first completely integrated training system: “Project Fusion”. |
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Los Angeles/Herzogenaurach - July 25, 2005
Tennis superstar Andre Agassi and adidas have entered into a long-term partnership starting with the Mercedes-Benz Cup in Los Angeles on July 25. As of today, he will be exclusively wearing adidas footwear and apparel. |
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Amsterdam/Herzogenaurach - June 27, 2005
adidas presented its new global football advertising campaign. The integrated advertising campaign titled ‘Impossible Field’ features a mix of players including Beckham, Ballack, Raúl, Defoe, Kaká and Saviola. |
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Herzogenaurach/New York - June 1, 2005
David Beckham presented his new adidas Predator® boots at the recently opened adidas Sport Performance Store on Broadway as well as a football shoot-out at Brooklyn Bridge in New York. |
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Herzogenaurach/Paris - May 22, 2005
adidas presented two of the most dominating female tennis players from two generations to celebrate the special history they share: Justine Henin-Hardenne and Steffi Graf met for the first time ever to bring to life their inspiring “Impossible is Nothing” story at the Centre National d’Entrainament (CNE) in Paris. |
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Portland, OR/New York - May 7, 2005
adidas opened the largest Sport Performance Store in the world in New York. To celebrate, adidas athletes and partners including Anna Kournikova, Sebastian Telfair were on hand for the opening day’s events. |
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London/Herzogenaurach - April 27, 2005
adidas and Stella McCartney presented their first Fall/Winter collection in London. After a very successful start in the Spring/Summer 05 range in the US and Japan as well as selected adidas stores in Europe, the collection will now be fully available in Europe and Asia. |
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Portland, OR/Shanghai - Thursday, April 14, 2005
The adidas superstar camp, the premier global basketball camp network, opens in Shanghai, China, May 23-27, 2005. 50 of Asia's top 15-18 year olds, representing seven nations, will be joined by current and former NBA stars and coaches in the premiere performance basketball showcase in Asia. |
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Amsterdam/Herzogenaurach - April 10, 2005
adidas announced the campaign for the adidas F50+ football range. The integrated advertising campaign called "Gimme the ball” includes TV, Cinema, Print, Outdoor and E-marketing. |
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Portland, OR/Amsterdam - Tuesday, February 8, 2005
adidas announced today the debut of a new global basketball campaign featuring NBA All-Stars Kevin Garnett (#21), Tracy McGrady (#1) and Tim Duncan (#21), in a spot that reveals that they were "Made to Perfection."
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Portland, OR. - April 1, 2005
adidas formally announced an extension of its marketing partnership with the New York Yankees that initially began in 1997. In this extension that will run through the 2013 season, adidas remains the Official Athletic Apparel and Footwear Company of the New York Yankees.
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Portland, OR. - October 25, 2004
adidas today announced the launch of a new national basketball focused campaign which highlights Houston Rockets all-star forward and adidas athlete Tracy McGrady wearing his latest shoe the T-MAC 4. |
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Portland, OR. - October 11, 2004
adidas and tennis star Mardy Fish announced that they have entered into a multi-year partnership agreement effective immediately. |
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Portland, OR. - October 7, 2004
adidas is set to launch the world’s first performance laceless basketball shoe, the T-MAC 4 with HUG Systems Technology on October 29, 2004. |
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Portland, OR. - September 30, 2004
– Detroit Piston's guard Chauncey Billups and adidas announced today that they have reached a multi-year partnership agreement. After his sophomore season at the University of Colorado, Billups was drafted with the 3rd overall pick in the 1997 NBA Draft by the Boston Celtics. |
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Portland, OR. - September 28, 2004
adidas and Orlando Magic forward/center Dwight Howard announced today that they have entered into a multi-year partnership agreement. Howard, the first overall selection of the Orlando Magic in the 2004 NBA Draft became the third player in NBA history to be selected with the first overall pick directly out of high school. |
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New York/Herzogenaurach - September 8, 2004
adidas and Stella McCartney announced a long-term partnership today in New York, presenting the adidas by Stella McCartney sport performance collection. |
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Herzogenaurach/Athens - August 30, 2004
"The Olympic Games in Athens were the best ever for adidas - both in Greece and around the world," said Herbert Hainer, CEO of adidas-Salomon AG at Politia, the adidas version of the Olympic Village during the Olympics. |
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Herzogenaurach/Athens, Tuesday, August 24, 2004
With the track and field action heating up, adidas athletes are beginning to make their presence known with strong performances and personalized performance footwear. |
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Athens - Friday, August 13, 2004
adidas is the official supporter of the ATHENS 2004 Olympic Games. Under the agreement with the Organizing Committee for the Olympic Games adidas will supply uniforms for all the ATHENS 2004 workforce (staff and volunteers) and Technical Officials of the Athens 2004 and Paralympics. adidas furthermore produced all uniforms for the Olympic Torch Relay. |
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Herzogenaurach/Athens, Wednesday, August 11, 2004
The 2004 Athens Olympics, the hottest Olympics ever, are here! For sporting fans around the world, 17 days of sports finest moments; for the athletes, a chance to perform to the best of their ability against world-class competition and blistering heat. ClimaCool®, adidas’ Olympic apparel technology, has been engineered to keep an athlete’s body at the optimal body temperature at all times, regardless of the heat. |
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Copenhagen/Herzogenaurach, August 9, 2004
Today, the Danish Football Federation (DBU) and adidas presented for the very first time the new outfits of the Danish national team at a press conference where the national coach Morten Olsen also announced the players who will be playing against Poland on August 18th. |
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Portland, OR - July 23, 2004
adidas-Salomon AG and the reigning NBA Most Valuable Player, Kevin "KG" Garnett, announced today the launch of the "Garnett", KG’s first signature shoe collection from adidas. |
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Herzogenaurach - May 10, 2004
adidas has introduced the most advanced shoe ever. Called "1", the shoe provides intelligent cushioning by automatically and continuously adjusting itself. It does so by sensing the cushioning level, using a sensor and a magnet. It then understands whether the cushioning level is too soft or too firm via a small computer. It adapts with a motor-driven cable system to provide the correct cushioning throughout the run. |
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New York, NY - May 4, 2004
adidas and Sebastian Telfair announced today at the ESPN Zone in New York City that they have united on a multi-year partnership agreement. |
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Walthamstow, UK - Monday, April 26, 2004
David Beckham today returned to Sedgewick Sports, Walthamstow, to launch his icon boot, the adidas David Beckham PredatorPulse.
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Amsterdam/Herzogenaurach - March 3, 2004
David Beckham officially unveiled his new personal logo at the adidas Global Headquarters in Herzogenaurach, Germany, and extended his contract with the world’s leading football brand until 2008. |
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Portland, OR. - December 11, 2003
adidas announces that it has reached a multi-year partnership agreement with Gilbert Arenas, the 2002-03 NBA Most Improved Player Award Winner and Washington Wizard point guard. This signing continues to signify adidas’ already strong commitment to basketball and the talented young players who are the future of the NBA. |
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Amsterdam/Bangkok - September, 2003
adidas officially announced the extension of its partnership with Asia’s No. 1 tennis star, Paradorn Srichaphan, at a press conference held at the exclusive Royal Bangkok Sports Club. |
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Amsterdam - August 1, 2003
adidas has taken another major step in reaching their mission of being the world’s leading sports brand, signing six-time NBA All-Star Kevin Garnett of the Minnesota Timberwolves to a lifetime deal. |
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Amsterdam - April 24, 2003
adidas and Justine Henin-Hardenne, 2001 Wimbledon finalist and winner of two tournaments already in 2003, have entered into a long-term agreement. |
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Amsterdam/Atlanta - February 7th, 2003
adidas announced today that they have signed a multi-year partnership with Tim Duncan, the reigning NBA Most Valuable Player. A superstar both on and off the court, Tim will join the adidas family as of the 2003 NBA All-Star Weekend. |
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Amsterdam - April 30, 2002
adidas announced today that it has signed a lifetime strategic partnership agreement with Tracy McGrady. The deal, which is for the duration of McGrady’s basketball career and beyond, is the most significant contract adidas has ever signed with a professional athlete. |
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