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Herzogenaurach/Beijing
At midnight on July 5, adidas will open its largest adidas Brand Center worldwide in Beijing, China, the host city of this year’s Olympic Games. For the first time ever, this new adidas Brand Center will offer products from both adidas divisions - Sport Performance and Sport Style including Originals and Y-3. |
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PORTLAND, Oregon - June 28, 2008
Designed to optimize world champion and Olympic hopeful Jeremy Wariner’s strengths in the 400m race, adidas’ revolutionary new Lone Star spike hits the track at the U.S. Olympic Trials in Eugene, Ore., this weekend. |
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EUGENE, Oregon - June 26, 2008
The highly anticipated U.S. Track & Field Trials will be headlined by adidas athletes Allyson Felix, Tyson Gay and Jeremy Wariner who are presenting their custom adidas track spikes – Felix’s “Shug,” Gay’s “Trinity” and Wariner’s “Lone Star.” |
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LONDON - June 17, 2008
The National Basketball Association and adidas today announced the six European host cities for the adidas NBA 5IVE Tour 2008, a grassroots event combining outdoor 5-on-5 tournaments with pick-up games and interactive basketball elements. |
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Herzogenaurach/Paris - June 6, 2008
adidas Tennis congratulates Ana Ivanovic and Dinara Safina on reaching the French Open final at Roland Garros, proving Impossible is Nothing. |
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Zurich/Vienna/Herzogenaurach, June 5, 2008
Two days prior to the kick-off of UEFA EURO 2008™, adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station. |
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Portland/ Herzogenaurach, June 4, 2008
Kevin Garnett, the Boston Celtics and adidas announced today the launch of a rare version of Garnett’s 2008-09 adidas Team Signature Commander shoe. This footwear release was designed to commemorate the Celtics’ historic run at an NBA Championship. |
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Herzogenaurach, May 27, 2008
adidas presents 16 F50 football boot designs inspired by characteristic elements and the flags of the countries participating in UEFA EURO 2008™. Every nation will have its very own F50 TUNiT 16 design featuring a variety of country-specific details and the country’s colours. |
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Herzogenaurach/Paris, May 23, 2008
As the start of the French Open approaches, adidas is pleased to announce its extended partnership with the Fédération Française de Tennis (French Tennis Federation) until 2012. The two partners will continue to promote tennis and the prestigious clay court Grand Slam throughout the world. |
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Vienna/Herzogenaurach - April 30, 2008
Today, in the Oval Hall of Vienna’s MuseumsQuartier cultural complex, adidas and UEFA presented the adidas “EUROPASS gloria”, the official ball for the Final of UEFA EURO 2008™. Herbert Hainer (adidas AG Chairman and CEO) presented the silver ball with black dots to UEFA President Michel Platini. |
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Amsterdam/Herzogenaurach - April 17, 2008
The world’s biggest football stars meet the world’s smallest football teams, in adidas’ new football campaign for 2008, a film project called “Dream Big”. |
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Santiago de Chile/Herzogenaurach - April 6, 2008
With 42 kilometres ahead, comfort and stability are key to finishing and reaching your impossible on the streets of Santiago de Chile and that’s what adidas offers this spring with the latest addition to the Supernova family – the Supernova Sequence. |
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Moscow/Herzogenaurach - April 3, 2008
Today adidas presented the Official Match Ball for the UEFA Champions League™ Final in Moscow. At Maneznhay Square in the very heart of Moscow, overlooking the Kremlin, David Taylor, Franz Beckenbauer, Rinat Dassaev and Valery Mutko unveiled the red and gold adidas ball for the UEFA Champions League™ Final. |
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Valencia - March 6, 2008
Today at the Palau de les Arts Reina Sofía, two of the world’s leading brands, adidas and Samsung, announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach. |
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Barcelona/Herzogenaurach - February 11, 2008
With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. |
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DAYTONA, Fla. /PORTLAND, Ore. - February 5, 2008
After months of research, development and design collaboration, Dale Earnhardt, Jr. will debut the adidas three stripes at the 2008 Daytona Speedweeks, which starts on Feb. 9 with the Budweiser Shootout and ends Feb. 17 with the year’s premier NASCAR event Daytona 500. |
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Beijing - February 4, 2008
adidas athletes Haile Gebrselassie, Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner and Jana Rawlinson today visited Beijing Sport University, as part of a trip to the host Olympic city, to share their success secrets with aspiring Chinese athletes. |
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Herzogenaurach/ Melbourne – January 12, 2008
Some of the world’s leading tennis stars gathered today in Melbourne, Australia, to help launch the latest evolution of the adidas tennis shoe known as the legend, the Barricade V. |
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