In one of the most leading metropolitans, adidas has set up a unique experimental area and has named it No. 6.
No. 6 is located in a small, two floors building on Newburgh St. in London (UK) and will function as a revolutionary brand platform that will position, communicate and prove that adidas is the authentic, original sportswear brand.
Targeting an international opinion forming audience, No. 6 will elaborate creative, innovative and unique activities that suit both niche audience at No. 6 and a more mainstream audience of the adidas Originals Store London, to be opened August 11th, 2004.
No. 6 can be considered gallery, shop and hang out area for style influencers in the heart of one of the most important trendsetting centres in the world. Activities will be organised on a regular base and No. 6 has opened its doors for the first time on July 31st, 2004.
Kick off exhibition “Olympic Archive 1928-1992”
“No other brand has been so closely associated with so many athletes in so many sports over so many years as adidas.”
To celebrate the Athens 2004 Olympic Games adidas has selected from their archive the ground breaking shoes from pioneering athletes of the past. No. 6 is kicking off with this vintage Olympic exhibition that demonstrates adidas’ ongoing commitment to sporting excellence and iconic endorsement. The exhibition is to be seen from July 31st till August 31st on No. 6 Newburgh Street, London W1.
For all activities, the adidas UK team works closely together with the global Lifestyle and Trend marketing department.
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