New York City based Ari Lankin submitted the winning design on the adidas adicolor website and was voted by the public as the final adicolor partner. In turn, he will see 25 pairs of his own adicolor sneakers sold at the adidas Originals store in SoHo, NYC.
Ari Lankin, born in Pennsylvania in 1980, received his BFA with High Honors from Brandeis University in 2003. Since then, he has dedicated himself to a pure approach to painting. Embracing a whatever-it-takes attitude to continue creating, he has had studios in his childhood home, a cabin in solitude, and currently his studio in New York City. His present body of work focuses on all-over abstraction draws from memories of people watching, and the everything-all-of-the-time lifestyle of the city. Ultimately he is concerned with elements of exploration, risk, wisdom, process and chance rather than specific subject matter.
Lankin was one of many contestants to submit their artwork and final pictures online, where adicolor partners Cey Adams, Fafi, and Crooked Tongues then narrowed the selection down to twenty finalists. The public then voted and over 20% chose Lankin’s custom design.
Lankin’s inspiration was to complement the design of the original shoe. Using great colors, Ari achieved his goal of creating shoes that are wearable, while paying homage to the year that adicolor was introduced. Securing 12,000 votes, he became the final adicolor partner.
In March 2006 adidas updated and reintroduced adicolor, a collection first released in 1983 which included a variety of white on white footwear models sold with brightly hued, quick drying pens, offering infinite possibilities for consumer customization. The updated adicolor White Series included six footwear models, each sold with a variety of customization tools, ranging from magic markers and spray cans to lace jewels and interchangeable stripes. Six bright new palettes – Red, Blue, Yellow, Green, Pink and Black – were also added to the offering via the Color Series featuring collaborations with a broad range of truly stand out partners from the worlds of fashion, art, retail and design. Both series included select apparel pieces and accessories.
The adicolor concept celebrates originality and encourages creativity. 25 pairs of Lankin’s adicolor Hi will become available on Saturday, October 28that the adidas Originals store in SoHo, NYC, and will retail for $120. (adidas Originals, 136 Wooster Street, NYC)
|