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 adidas partners with the Essendon Football Club

Melbourne - August 23rd, 2008


Essendon Football Club is proud to announce a new four-year partnership with adidas Australia. From November 2008, adidas will become the club footwear and apparel partner.
 Impossible is Nothing for French Open finalists Ana Ivanovic and Dinara Safina

Herzogenaurach/Paris - June 6th, 2008


adidas Tennis congratulates Ana Ivanovic and Dinara Safina on reaching the French Open final at Roland Garros, proving Impossible is Nothing.
 Ballack, Van Persie, Villa, Vieira & Cech In Size XXL %2d adidas Presents UEFA EURO 2008™ Stars Larger Than Life

Zurich/Vienna/Herzogenaurach, June 5, 2008


Two days prior to the kick-off of UEFA EURO 2008™, adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station.
 Kevin Garnett, the Boston Celtics and adidas Commemorate the NBA Finals with Limited Edition Footwear Launch

Portland/ Herzogenaurach, June 4, 2008


Kevin Garnett, the Boston Celtics and adidas announced today the launch of a rare version of Garnett’s 2008-09 adidas Team Signature Commander shoe. This footwear release was designed to commemorate the Celtics’ historic run at an NBA Championship.
 16 Football Boots for 16 Countries

Herzogenaurach, May 27, 2008


adidas presents 16 F50 football boot designs inspired by characteristic elements and the flags of the countries participating in UEFA EURO 2008™. Every nation will have its very own F50 TUNiT 16 design featuring a variety of country-specific details and the country’s colours.
 adidas renews its commitment to Roland%2dGarros and the Fédération Française de Tennis until 2012

Herzogenaurach/Paris, May 23, 2008


As the start of the French Open approaches, adidas is pleased to announce its extended partnership with the Fédération Française de Tennis (French Tennis Federation) until 2012. The two partners will continue to promote tennis and the prestigious clay court Grand Slam throughout the world.
 “DREAM BIG” A Film Project for adidas Football

Amsterdam/Herzogenaurach - April 17, 2008


The world’s biggest football stars meet the world’s smallest football teams, in adidas’ new football campaign for 2008, a film project called “Dream Big”.
 adidas presents the ball for the UEFA EURO 2008TM Final

Vienna/Herzogenaurach, 30 April 2008


Today, in the Oval Hall of Vienna’s MuseumsQuartier cultural complex, adidas and UEFA presented the adidas “EUROPASS gloria”, the official ball for the Final of UEFA EURO 2008™.
 adidas unveils 2008 Australian Olympic Uniforms with a focus on improved technology and climate control

Sydney - April 14, 2008


adidas and the Australian Olympic Committee today joined together with Australian athletes including Jana Rawlinson, Anna Meares, Melissa Wu, Andrew Lauterstein, Sally McLellan, Ken Wallace and Natalie Ward to unveil the 2008 Australian Olympic Uniforms.
 Supernova Sequence: Comfortably Ahead on the Spring Marathon Stage

Santiago de Chile/Herzogenaurach- April 6th, 2008


With 42 kilometres ahead, comfort and stability are key to finishing and reaching your impossible on the streets of Santiago de Chile and that’s what adidas offers this spring with the latest addition to the Supernova family – the Supernova Sequence.
 adidas Presents Official Match Ball for UEFA Champions League™ Final in Moscow

Moscow/Herzogenaurach - April 3rd, 2008


Today adidas presented the Official Match Ball for the UEFA Champions League™ Final in Moscow on May 21st: the adidas “Finale Moscow”.
 Australia to wear sleeveless adidas uniform for ICC World Twenty20 Tournament

Melbourne - 29 August 2007


adidas builds performance enhancing compression technology into new strip. The game of Twenty20 Cricket is powerful, fast and exciting and now the Australian Cricket Team has a uniform to match!
 Impossible Is Nothing for Ian Thorpe

Melbourne - 25 May 2007


In adidas’ new campaign, Ian Thorpe reveals a secret that threatened to derail his glittering career before it even began...
 adidas Women Spring Summer 2007 Clothing Collection

Sydney - 12 April 2007


Australia’s leading women’s sports brand adidas continues its unique celebration of sport with the introduction of it’s Spring Summer collection.
 Jodie Henry proves Impossible is Nothing as she joins Ana Ivanovic in adidas Women’s Team

Melbourne - January 13th, 2007


adidas Australia today embraced its feminine side, announcing swimming champion Jodie Henry as the face of their market leading women’s active brand.
 Rising star Ana Ivanovic makes a splash as she unveils adidas Australian Open Outfit

Melbourne - January 13th, 2007


Exciting teenage tennis star, Ana Ivanovic, today debuted her striking adidas on-court outfit for the Australian Open in stunning style – on a floating catwalk at Melbourne’s Circa Pooldeck.
 adidas Women Autumn/Winter ‘07 Collection %2d celebrating sport

Sydney - October 31, 2006


In a perfect fuse of functionality & style, adidas Australia today launched their new Autumn/Winter 2007 Women’s Collection. This inspiring collection of clothing, footwear & accessories celebrates sport by challenging women to view exercise in a light-hearted way.
 adidas by Stella McCartney Autumn/Winter 07 %2d Introducing Gym Yoga

Sydney - October 31, 2006


The critically acclaimed adidas by Stella McCartney collaboration enters its fifth season with the Autumn/Winter 07 collection. The line introduces Gym Yoga as a new category, adding another dimension to the highly functional apparel, footwear and accessory pieces that fuse performance and style.
 adidas Women Spring/Summer ‘07 %2d adilibria enters the world of women’s sport eyewear

Melbourne - October 31, 2006


adidas eyewear launches its very first Women collection in October 2006 to fit in with the special designs of the adidas Women apparel range of 2007. Today's woman is no less savvy to the high tech features, gadgets and styling of present, in fact, they are combined very much in demand, and so adidas eyewear introduces the long awaited adilibria that offers the best of both worlds.
 adidas launches new movement around the values of team basketball and how “It Takes 5IVE”

Portland, USA - October 12th, 2006


adidas announced today the launch of a new global basketball movement featuring NBA All-Stars Tracy McGrady, Kevin Garnett, Tim Duncan, Chauncey Billups and Gilbert Arenas. The movement of the “It Takes 5IVE” campaign is based on the idea of believing in something bigger than the individual-believing in five, believing in team.
 New Australian ODI uniform breaks new ground for players and fans

Melbourne - 5th September 2006


adidas Australia and Cricket Australia today revealed the new Australian One Day International (ODI) uniform that has been designed to help the world’s leading team look and perform at its peak this summer.
 Impossible is Nothing as adidas announces Australian Cricket’s first ever green and gold uniform

Melbourne - 4th July, 2006


adidas Australia and Cricket Australia have provided a brief glimpse of the revolutionary new One Day International uniform that Australia will wear this summer - and it will be green and gold in a way never seen before on an Australian cricket team.
 adidas +Challenge Australia

Australia - June 27, 2006


Six skilled Australian football players have been selected via national trials and Coerver Coaching to head over the Germany to take on the world in the adidas +challenge. The young Australians will arrive in Berlin for their once in a life time experience, witness quarter final action and then over 4 days compete in a 5v5, 3v3 and 1v1 tournament at the adidas world of football stadium…
 adidas Introduces the World’s First Intelligent Basketball Shoe

Australia -June 2006


adidas has introduced the world’s first intelligent basketball shoe. The shoe, called adidas_1 Basketball features award-winning intelligent cushioning, meaning it finds the right level of cushioning whatever the players’ size or movement
 “Power from Within”  adidas invigorates its Women’s Spring/Summer 2006 collection

Sydney - 17th May, 2006


Leading women’s sports brand adidas, will officially launch its Spring/Summer 2006 Women’s Collection, ‘Power from Within’ to the media. adidas’ expertise in the realm of sports performance product is without question - this collection demonstrates something more.
 adidas by Stella McCartney Successful Collaboration Extended to 2010

Sydney - 17th May, 2006


Hermann Deininger, adidas Global Brand Creative Director, commenting about the decision to extend the contract: “The worldwide success of the collection continues to exceed our expectations. adidas by Stella McCartney obviously met a need in the marketplace. We are very pleased to continue this inspirational partnership!”
 adidas and the ACGA launch the Australian Commonwealth Games Team performance wear

Melbourne - February 21, 2006


adidas and the Australian Commonwealth Games Association today revealed the latest performance wear that they hope will propel our team to a record gold medal haul at the Melbourne 2006 Commonwealth Games.
 adidas by Stella McCartney Spring/Summer ‘06 %2d introducing a³ Flyride

Herzogenaurach/Germany - January 31, 2006


adidas and Stella McCartney are further extending their successful sport performance design collection by introducing the a³ Flyride, a running shoe featuring the lightest heel-to-toe a3 cushioning system for women. It is the first adidas technology to be launched exclusively through the adidas by Stella McCartney range.
 Maria Kirilenko Introduces adidas by Stella McCartney Tennis Range

Melbourne/Herzogenaurach - January 15, 2006


The Russian newcomer Maria Kirilenko presents the new adidas by Stella McCartney tennis range. Currently ranked as No. 25 on the WTA tour, Maria has been selected to become the face of the new tennis range and will be playing in apparel and footwear of adidas by Stella McCartney at all upcoming tournaments starting with the Australian Open.
 2006 Olympic Winter Games
Here you can find more information on the new suit and the 2006 Olympic Winter Games.
 adidas %2d Australian first with hologram technology

Melbourne/Australia - December 23, 2005


adidas Australia, in conjunction with Vizoo technology and Smart Melbourne, has produced the first hologram creative for the Australian market.
 adidas by Stella McCartney Spring/Summer 06

Herzogenaurach/Germany - November 30, 2005


adidas and Stella McCartney are continuing their incredibly successful collaboration by launching their third sport performance design collection. New to the line this season is Tennis footwear, apparel and accessories, which joins Running, Gym and Swim as the main categories in the range.
 Crows and adidas join forces

Australia - November 23, 2005


The Adelaide Football Club has kicked off its 2006 AFL campaign by today announcing a four-year sponsorship deal with global sportswear manufacturer adidas. AFL fans will see the Crows take to the field next year in new adidas designed home and away guernseys and an exciting new alternative strip that incorporates the feathers of the Crow.
 Dragons and adidas join forces for the future

Australia - November 16, 2005


In a boost to their first week of training for the 2006 season, the St George Illawarra Dragons today announced a five-year sponsorship deal with global sportswear giants adidas.
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