Bush to Play Strategic Role Focused on adidas Power Web Performance Apparel
adidas announced a multi-year partnership with Heisman trophy winner and expected top draft pick Reggie Bush. Signing Bush, one of the most explosive and dominant football players to enter Saturday’s NFL Draft, underscores adidas’ drive to become a dominant brand in American Football, extending the company’s rich performance heritage and catapulting adidas brand visibility to greater heights in the United States. As the primary athlete for adidas football, Bush will be featured in a variety of marketing and advertising initiatives and will play a role in the development of adidas football and training-specific apparel and footwear.
“adidas is about performance and giving athletes the edge to play at the top of their game,” the standout University of Southern California tailback said. “This partnership is a great opportunity for me to make my mark in the NFL with a brand that has a championship legacy.”
Bush will play a key role in promoting adidas’ revolutionary new Power Web Compression apparel. adidas Power Web apparel goes beyond ordinary compression apparel using strategically placed TPU banding located on and around specific muscle groups. Power Web with its TPU banding supports muscle balance, decreases chances for injury, improves core strength and positions an athlete’s body for better athletic form and technique. It has been proven through independent testing to increase a sprinters time up to 1% in sprints over 30m, or by 1 yard in a 100 yard sprint and increase vertical jump by 4%.
“Reggie Bush is one of the most innovative and electrifying athletes in the sport, which makes him the perfect partner to represent our brand and highlight Power Web – the most innovative apparel technology in the game today,” said Eric Liedtke, vice president of marketing for adidas America.
A star since High School, Bush’s collegiate career launched him to superstardom earning numerous accolades and awards in the process. In addition to being the 2005 Heisman Trophy winner, Bush was also the 2005 recipient of the Doak Walker Award and the Walter Camp Award, cementing himself as one of the most celebrated athletes in college history.
adidas has always partnered with the greatest athletes in sports. With today’s announcement Bush officially earns his stripes and joins a long list of adidas superstars, including David Beckham, Tracy McGrady, Kevin Garnett and Andre Agassi, as a member of the adidas family.
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adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
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