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 NBA Superstar Kevin Garnett and adidas team up for Asia and India Tour

Portland, OR. - July 3, 2006


NBA Superstar Kevin Garnett and adidas team up for Asia and India Tour

Nine-time NBA All-Star Kevin Garnett and adidas have teamed up to announce an extensive six-city international tour.  The KG tour will tip-off in Beijing July 13 followed by stops in Shanghai, Delhi, Agra, Bangalore and wrapping up on July 19 in Taipei.  Every aspect of the tour is designed to continue to support the rapid growth and education of the game of basketball around the world.

 

“I am extremely excited and honored to team up with adidas on our upcoming international tour,” stated NBA superstar Kevin Garnett.  “This trip will not only allow me to visit some great cities I have always wanted to travel to, but will also provide me the opportunity to give back and grow the game that has given so much to me.”

 

“adidas continues to make Asia a top priority for the brand’s continued global growth,” stated David Bond, Director of adidas Global Basketball.  “With the number of basketball fans and participants growing at a remarkable rate, the sport just continues to grow every year.  By teaming up great adidas products with global icons such as Kevin Garnett, Tracy McGrady, Tim Duncan, as well as many of the top young international players, adidas has positioned itself as the basketball brand of choice for young consumers.”

 

The theme of this year’s KG Tour is “We.”  We believe in 5.  We believe that no one player is better than all five on the floor.  When five players come together, with their individual styles, skills, personalities and dreams, the impossible can happen at any moment.  All successful teams have one thing in common, the mentality that together “we” are stronger as a whole then as separate parts.  Together “we” can make the game better. 

 

“As basketball continues to grow globally, it is important to remember that it is not an individual sport, it is about team, it is about five guys working together, heading in one direction for one common purpose,” stated Garnett.  “When the world’s leading sports brand adidas asked me to team up with them on this tour I was honored.  I truly believe together we can continue to grow the game of basketball globally.”

 

The KG Tour will feature a number of events ranging from a Garnett ‘06 limited edition Asia-only shoe launch, Garnett ’06 limited edition India-only shoe launch, community events, basketball clinics, basketball tournament games, a visits to the Great Wall and Taj Mahal.

 

Tour Schedule:
July 13  Beijing
July 14  Beijing / Shanghai
July 15  Shanghai
July 16  Delhi
July 17  Delhi / Agra / Bangalore
July 18  Bangalore / Taipei
July 19  Taipei

 

 

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adidas has been providing innovative products for the world’s best athletes for more than 50 years, from NBA legends such as Jerry West, Oscar Robertson and Kareem Abdul-Jabbar to today’s superstars, such as Chauncey Billups, Gilbert Arenas, Tim Duncan, Kevin Garnett and Tracy McGrady. 

 

On April 11, 2006 the adidas Group and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.


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