With 42 kilometres ahead, comfort and stability are key to finishing and reaching your impossible on the streets of Santiago de Chile and that’s what adidas offers this spring with the latest addition to the Supernova family – the Supernova Sequence.
Replacing the Supernova Control, the Sequence is lighter and has a slightly lower more stable heel-forefoot than its predecessor. It provides optimal comfort and performance for all runners with the combination of a superior fit and an updated ForMotion™ heel unit to create an experience that’s one step ahead.
“The Supernova running range embraces technology. The quality fit, great feel and higher performance of the new Supernova Sequence means runners can take their passion to the next level,” said Adrian Leek VP adidas Running.
The dynamic ForMotion™ heel unit adjusts to your individual footstrike which in turn takes the pressure off your knees, providing you with a smoother more comfortable run. Another established adidas technology TORSION™ has also been revamped to allow greater heel and forefoot freedom, while still providing exceptional mid-foot integrity in the Supernova Sequence for a more confident and successful run whatever the distance.
The Supernova Sequence launches June 2008 with a suggested retail price of AUD$180. However if you want to be one step ahead this April, 500 pairs of the Supernova Sequence will be available in stores across the spring marathon cities of Santiago de Chile, London, Rotterdam, Boston and Seoul.
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For more information visit www.press.adidas.com.au and www.adidas.com.au/running or contact:
**SAMPLES AND AUSTRALIAN INFORMATION**
Tiffany Harman
Elite Sports Properties Holdings
Tel. 03 9421 3000
tharman@elitesports.com.au
Evan Wiener,
Global PR Manager,
Tel. + 49608846644
Evan.Wiener@adidas.com
Linda Murphy,
Global PR Manager,
Tel. + 491608841651
Linda.Murphy@adidas.com
Note:
The Supernova Cushion 7 was awarded the “Best Update” award for 2008 by Runner’s World while the Running Network elected the Supernova Cushion 7 as the “Best Neutral Shoe” in 2008.
adidas sponsored spring marathons:
Santiago de Chile International Marathon 06.04.08
Rotterdam Marathon 13.04.08
London Marathon 13.04.08
Boston Marathon 20.04.08
adidas-mbc Hangang Marathon (Seoul) 27.04.08
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