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 adidas Originals pays tribute to “60 Years of Stripes” %2d Fall/winter collection 2009 continues anniversary celebration of iconic 3%2dStripes %2d Introduction of new partnership with hip%2dhop label Def Jam

Herzogenaurach - April 2009


adidas Originals refreshes its year-long celebration of the 60th anniversary of the iconic 3-Stripes mark with a fall/winter collection that reflects the strong diversity of the brand and its products built over the last 60 years.
 adidas Originals Spring/Summer 2008 collection

Herzogenaurach - Oktober 2007


adidas Originals’ Spring/Summer 2008 collection is a unique selection of products and stories that all Celebrate Originality. Founder, Adi Dassler, used an open-minded approach to create specialized products for sportsmen and women of all backgrounds and interests, covering diverse sporting disciplines.
 Originals by Originals Fall/Winter 2009– Presenting new product and partner line%2dup: David Beckham in collaboration with streetwear designer James Bond –

Herzogenaurach - March 2009


Entering its second season, Originals by Originals (ObyO) continues to bring together unique personalities who have each created a groundbreaking mini collection under one umbrella.
 mi Originals – Celebration of customization and creativity at the next level %2d US Launch of mi Originals on adidas’ new e%2dcommerce site

Portland, OR/Herzogenaurach - March 2009


In 2008, adidas Originals successfully introduced its in-store customization tool, mi Originals. Now, mi Originals is taking steps to broaden its product offering for the streetwear community with the US launch of miadidas.com.
 adidas Originals 2009 advertising campaign celebrates “60 Years of Soles and Stripes”

Herzogenaurach - January 2009


2009 marks the 60th anniversary of the iconic 3-Stripes mark introduced by company founder Adi Dassler. In keeping with this important milestone, adidas will unveil its largest global brand campaign ever for adidas Originals under the banner of Celebrate Originality.
 adidas Originals Spring/Summer 2009 – Introducing Originals by Originals –

Herzogenaurach/Paris - September 30th, 2008


February 1st, 2009 marks the launch of an outstanding collaboration between adidas Originals and three of the world’s most unique and creative streetwear and fashion designers - Originals by Originals...
 adidas Originals Spring/Summer 2009 Global Launch Event at Milan Fashion Week

Milan/Herzogenaurach - September 20th, 2008


Up to 500 guests attended the East-End Studios in Fashion capitol Milan for the adidas Originals spring/summer 2009 collection and campaign launch on Saturday, September 20th.
 adidas Originals celebrates “60 Years of Soles and Stripes” %2d Launch of spring/summer 2009 collection and campaign at Milan Fashion Week

Milan/Herzogenaurach - September 20th, 2008


In spring/summer 2009 adidas Originals will unveil a fresh collection that celebrates and reflects decades of the brand’s rich heritage and lifestyle credentials. 2009 marks the 60th anniversary of the iconic 3-Stripes mark introduced by company founder Adi Dassler.
 adidas Originals for Hellboy %2d Presenting two pairs of limited edition sneakers to commemorate movie launch of Hellboy II

Herzogenaurach - June 9, 2008


Outstanding street wear brand adidas Originals is proud to announce a unique tri-collaboration project for the fall/winter season 2008. It will launch two sneakers to coincide with the global release of the Hellboy II ‘The Golden Army’ movie in August 2008.
 Create own pair of sneakers %2d mi Originals celebrates customization and individuality

Herzogenaurach, May 28 - 2008


Well-established street wear symbol adidas Originals celebrates its rich brand heritage with another milestone that truly expresses creativity and individuality: mi Originals. With this customization tool the brand offers consumers the chance to design their own individual pair of sneakers...
 adidas Originals fall/winter 2008 collection

Herzogenaurach, April 08 - 2008


The adidas Originals fall/winter 2008 season continues to celebrate originality and stays true to its characteristics: a collection featuring authentic and creatively unique themes for the lifestyle market. The line reflects how the Trefoil’s essence inspires individuality while embodying the spirit of adidas’ past and present.
 adidas Originals for Lang Lang

Herzogenaurach - March 20, 2008


adidas Originals has created a unique pair of sneakers for the world-renowned Chinese pianist Lang Lang. The extremely stylish and music-linked limited edition of the successful adidas Originals iconic model Gazelle is worn by the artist himself.
 adidas Originals Respect M.E. %2d Launching Stand Up. Be seen Talent Competition %2d

Herzogenaurach, 26 February 2008


The unique partnership between hip hop icon Missy Elliott and adidas Originals continues with the worldwide launch of the Respect M.E. talent competition starting in March 2008 exclusively on the www.adidas.com/Missy micro site.
 adidas Originals Spring/Summer 2008 Introducing Originals Denim by Diesel during New York Fashion Week %2d

New York City - February 2, 2008


Two iconic lifestyle brands, adidas Originals and Diesel, will launch a landmark product collaboration worldwide: adidas Originals Denim by Diesel, a collectible line of extremely detailed, premium denim for true jeans lovers.
 adidas Originals Spring/Summer 2008 %2d Introducing Originals Denim by Diesel during Berlin Fashion Week %2d

Berlin - January 31, 2008


Two iconic lifestyle brands, adidas Originals and Diesel, will launch a landmark product collaboration worldwide: adidas Originals Denim by Diesel, a collectible line of extremely detailed, premium denim for true jeans lovers.
 adidas Originals Spring/Summer 2008 %2d Presenting the Atelier Retail Concept

Berlin - January 31, 2008 / New York - February 2, 2008


Berlin and New York City are announced to be the first metropolitan cities to welcome the new Atelier retail concept for adidas Originals to be launched exclusively during Fashion Weeks. The re-opening of the two newly designed stores reflects the leading Originals retail concept that will be a one-of-a-kind destination where lifestyle consumers Celebrate Originality.
 adidas Originals Spring/Summer 2008 %2d Introducing Originals Denim by Diesel

Molvena/Herzogenaurach - November 20th, 2007


On February 1, 2008 two iconic lifestyle brands, adidas Originals and Diesel will launch a landmark product collaboration – adidas Originals Denim by Diesel. The first denim collection to result from this four year relationship is a collectible line of extremely detailed, premium denim for true jeans lovers, designed in conjunction with the adidas Originals and the Diesel Creative Team.
 The world of adidas Originals 2008

Herzogenaurach - December 10th, 2007


In the upcoming year, adidas Originals invites today’s lifestyle consumers to Celebrate Originality through an exceptional brand campaign and a variety of product themes inspired by the rich sporting heritage of adidas and the global reach of the Trefoil.
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