The National Basketball Association and adidas today announced the five European host cities for the adidas NBA 5 United Tour, a grassroots event combining outdoor 5-on-5 tournaments with pick-up games and interactive basketball elements. The event tips off in Athens, Greece, June 20-21, before traveling to Madrid, Spain, June 27-28; Rome, Italy, July 4-5; Istanbul, Turkey, July 11-12; and culminating in London, England, September 12-13.
"adidas is proud to partner with the NBA for the third consecutive year on such a fascinating grassroots basketball event that promotes team-play and not the individual player" said, Franck Denglos, Vice President of Sports Performance for adidas Region Europe/Middle East/Africa. Franck Denglos went on to add, "Our brand embraces the idea of We vs. Me from the NBA level on down to grassroots basketball and the adidas/NBA 5 United Tour is the perfect platform to deliver this message."
“We are excited to bring the adidas NBA 5 United Tour to two new countries this year, Greece and the UK, as we join adidas in providing opportunities to bounce the basketball in our region,’ said Sophie Goldschmidt, Managing Director NBA EMEA. “5 United combines competitive games with spectator activities to engage basketball fans of all ages and ability in this unique grassroots event.” [DRAFT NBA QUOTE]
adidas NBA 5 United is open to both male and female players, aged 10 and over. All skill levels are welcome to register teams of between 5-7 players that will play a minimum of three games. Teams can register at select adidas stores and additional event details can be found at www.5united.nba.com.
This year’s 5 United Tour will feature daily final competitions on Center Court, in addition to the opportunity for spectators to participate various basketball activities, including a three-point shootout and a slam dunk competition.
EA Sports and The Coca-Cola Company (TCCC) will support adidas NBA 5 United at all tour stops. EA Sports will conduct daily competitions with their popular games NBA Live 09, challenging gamers inside the EA Sports Video Arcade. And at the The Powerade Slam Dunk Court, players can show off their dunking abilities on baskets at varied heights.
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