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Herzogenaurch, Germany/New York, November 20, 2005
adidas has introduced the world’s first intelligent basketball shoe. The shoe, called adidas_1 Basketball, features the award-winning technology that is revolutionizing the sporting goods industry. |
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Herzogenaurach, Germany - November 20, 2005
adidas_1, the World’s First Intelligent Shoe, is already smarter. Beginning November 25, an upgraded version of the shoe will be available, called adidas_1, intelligence level 1.1. The higher intelligence level 1.1 makes the shoe better, stronger and faster. |
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adidas has introduced the most advanced shoe ever. Called "1", the shoe provides intelligent cushioning by automatically and continuously adjusting itself. It does so by sensing the cushioning level, using a sensor and a magnet. It then understands whether the cushioning level is too soft or too firm via a small computer. It adapts with a motor-driven cable system to provide the correct cushioning throughout the run. |
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Herzogenaurach - May 10, 2004
adidas has introduced the most advanced shoe ever. Called "1", the shoe provides intelligent cushioning by automatically and continuously adjusting itself. It does so by sensing the cushioning level, using a sensor and a magnet. It then understands whether the cushioning level is too soft or too firm via a small computer. It adapts with a motor-driven cable system to provide the correct cushioning throughout the run. |
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| Related Links |
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| Press Releases - Sports |
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