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Here you can download streaming files on the 2006 Turin Olympic design and the Clima TechFit™ cross-country suit, featuring Powerweb Technology.
The original .mov file (QuicktimeMovie) is packed to a .zip format (10,6MB). |
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Adi Dassler's shoes are worn at the Olympic Games for the first time. Adi Dassler takes care of "his" athletes in Amsterdam and strives to optimize the respective shoes, working closely with athletes. He produced the "Waitzer", the first track shoes for an Olympic athlete.
Adi Dassler makes the first shoe with complete leather sole and hand-forged spikes in 1926. |
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Arthur Jonath places third in the 100 meters, becoming the first athlete to win a medal in shoes by Adi Dassler. |
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The Olympic Games in Berlin are the sporting highlight for Jesse Owens. He sets new bests in almost all of the twelve events in which he competes.
Jesse Owens is the most successful athlete in Berlin, winning four gold medals wearing shoes that boast specially positioned spikes and a low-cut upper. |
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The career of running legend Emil Zapotek begins: he takes gold in the 10,000 meters and wins silver in the 5,000 meters distance. In the same year, "adidas" is registered as a brand and the first running shoe with a porocrepe sole is developed.
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High Jumping is revolutionized with a shoe featuring exchangeable spikes. Al Oerter wins the first of his four gold medals. |
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At the Olympic Games in Rome, 75 percent of all track & field athletes rely on adidas shoes. Wilma Rudolph, who suffered from polio as a child, takes the gold in the 100 m and 200 m and in the 4x100 m relay. To mark the Olympic Games, the “Rom” training shoe is launched. Today, this classic is one of the top trend shoes and is now being produced again in small quantities. |
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adidas presents the lightest track shoe ever made. The “Tokio 64” weighs just 135 grams per shoe. At the Olympic Games in Tokyo, Willi Holdorf is the first German to take gold in the decathlon. |
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adidas athletes also dominate the Olympic Games in Mexico. Dick Fosbury clears 2.24m with a new high jump technique and takes the gold medal. adidas is the first company in the world to produce injection-moulded multi-stud soles of polyurethane, giving a one-year guarantee on the sole. The first jogging shoe, “Achill”, is launched. |
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Nadia Comaneci registers the first "10" in gymnastics history. Edwin Moses wins gold in the 400 meters and 800 meters at the Olympic Games in Montreal. The "TRX" jogging shoe is introduced. |
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At the Summer Games in Moscow, over 80% of the participants wear adidas. Dalex Thompson wins the first of two gold medals in the decathlon. |
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adidas chooses 1996, the centenary of the modern Olympic Games, to celebrate past successes and triumphs still to come - symbolized by the concept "We knew then - we know now." This concept reaps rich rewards with gold medals by Donovan Bailey (Canada) in the 100 meters, Lars Riedel (Germany) in the discus, Noureddine Morceli (Algeria) in the 1500 meters, Haile Gebrselassie (Ethiopia) in the 10,000 meters and Felix Savon (Cuba) in boxing. adidas equips 33 nations in Atlanta; 6,000 participants wear adidas, and adidas supplies products for 21 of the 26 sports. |
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Olympic Silver Medal Winner Allyson Felix wore these personalized shoes at the 2004 Olympic Games in Athens, Greece |
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Debbie Ferguson (Bahamas) in front of the Acropolis during the 2004 Olympic Games in Athens. |
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Olympic Gold Medal Winner Justine Henin-Hardenne after her win at the 2004 Games in Athens. |
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Maurice Greene presents his personalized shoes at the Politea Press Centre during the 2004 Olympic Games in Athens. Greene won bronze in the 100m race. |
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Maurice Greene's personalized shoe for the 2004 Olympic Games in Athens. Greene won the bronze medal in the 100m race |
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Olympic Medal Winners Mehdi Baala and Haile Gebrselassie at the adidas Politea Press Centre during the 2004 Olympic Games in Athens. |
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Olympic Gold Medal Winner Haile Gebrselassie (middle) at the Politea Press Centre during the 2004 Olympic Games in Athens. |
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Greek Weightlifter and Olympic Gold Medal Winner Pyrros Dimas waves good bye after his bronze medal win at the 2004 Olympic Games in Athens. |
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Here you can download streaming files on the 2006 Turin Olympic design and the Clima TechFit™ cross-country suit, featuring Powerweb Technology.
The original .wmv file (WindowsMediaVideo) is packed to a .zip format (18,8MB). |
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Olympic Gold Medal Winner Yelena Isinbayeva at a press conference at the adidas Politea Press Centre in Athens. |
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