Today, the Russian newcomer Maria Kirilenko presents the new adidas by Stella McCartney tennis range, thus continuing the incredibly successful sport performance design collection. Currently ranked as No. 25 on the WTA tour, Maria has been selected to become the face of the new tennis range and will be playing in apparel and footwear of adidas by Stella McCartney at all upcoming tournaments starting with the Australian Open.
Maria Kirilenko, the latest addition to the adidas tennis family and exclusive face of the adidas by Stella McCartney tennis range, will be wearing the key styles of the tennis line and the Bashasha, an ultra-light tennis shoe based on the successful adidas Feather. The shoe’s very sleek 3 stripes design on the upper offers additional stability whereas the quarter is kept very minimal, thus making the shoe very breathable and light.
“For me it is extremely important to wear products that combine performance and style. I need to have breathable apparel and footwear that is lightweight, stable and well cushioned. With the new adidas by Stella McCartney tennis line I feel like I have everything any female tennis player always dreams about: great-looking products that actually perform. I’m really excited about this new partnership with adidas,” says Maria Kirilenko.
Adding tennis to the collection was an easy fit for Stella: “When I think of summer sports, I immediately think about tennis, as one of the highlight sports of the season. A tennis line is something I always wanted to tackle and I am really excited to introduce this new range that combines performance and style with an element of cheeky femininity. Working with Maria has been so interesting from a design point of view, we were able to eliminate items one felt less confident in and concentrate on items that enhanced her performance. I loved that one of the best player in the world plays better when she feels and looks great."
The tennis line is completely integrated in the color palette of the spring/summer 2006 collection of adidas by Stella McCartney. Strong shades of reds (pop, calypso, husky pink), yellows (flash, electricity) and a new green (macaw) alongside the traditional tennis color white and toned-down pastels like orchid and the signature color of the collection, dusty rose, from now on will provide unexpected color twists on and off the tennis court.
The new adidas by Stella McCartney tennis range will be available as of mid February in high-end department stores, adidas Sport Performance stores and Stella McCartney stores around the world. Price points range from 15 Euros (Accessories) to 260 Euros (Apparel).
The adidas by Stella McCartney range is part of the adidas Sport Performance division. adidas has built and underlined its leadership in tennis with only one focused mission, and that is to provide every athlete with the best possible equipment and gear. Top athletes such as Andre Agassi, Justine Henin-Hardenne, Marat Safin, Martina Hingis, Anna-Lena Groenefeld and Guillermo Coria as well as adidas ambassadors such as Steffi Graf, Stan Smith and Ilie Nastase wear state-of-the art adidas tennis products.
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