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Vienna/Herzogenaurach - April 30, 2008
Today, in the Oval Hall of Vienna’s MuseumsQuartier cultural complex, adidas and UEFA presented the adidas “EUROPASS gloria”, the official ball for the Final of UEFA EURO 2008™. Herbert Hainer (adidas AG Chairman and CEO) presented the silver ball with black dots to UEFA President Michel Platini. |
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Amsterdam/Herzogenaurach - April 17, 2008
The world’s biggest football stars meet the world’s smallest football teams, in adidas’ new football campaign for 2008, a film project called “Dream Big”. |
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Santiago de Chile/Herzogenaurach - April 6, 2008
With 42 kilometres ahead, comfort and stability are key to finishing and reaching your impossible on the streets of Santiago de Chile and that’s what adidas offers this spring with the latest addition to the Supernova family – the Supernova Sequence. |
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Moscow/Herzogenaurach - April 3, 2008
Today adidas presented the Official Match Ball for the UEFA Champions League™ Final in Moscow. At Maneznhay Square in the very heart of Moscow, overlooking the Kremlin, David Taylor, Franz Beckenbauer, Rinat Dassaev and Valery Mutko unveiled the red and gold adidas ball for the UEFA Champions League™ Final. |
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Valencia - March 6, 2008
Today at the Palau de les Arts Reina Sofía, two of the world’s leading brands, adidas and Samsung, announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach. |
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Barcelona/Herzogenaurach - February 11, 2008
With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. |
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DAYTONA, Fla. /PORTLAND, Ore. - February 5, 2008
After months of research, development and design collaboration, Dale Earnhardt, Jr. will debut the adidas three stripes at the 2008 Daytona Speedweeks, which starts on Feb. 9 with the Budweiser Shootout and ends Feb. 17 with the year’s premier NASCAR event Daytona 500. |
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Beijing - February 4, 2008
adidas athletes Haile Gebrselassie, Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner and Jana Rawlinson today visited Beijing Sport University, as part of a trip to the host Olympic city, to share their success secrets with aspiring Chinese athletes. |
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Herzogenaurach/ Melbourne – January 12, 2008
Some of the world’s leading tennis stars gathered today in Melbourne, Australia, to help launch the latest evolution of the adidas tennis shoe known as the legend, the Barricade V. |
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Mumbai/ Herzogenaurach - December 24, 2007
Today, adidas signed a multi-year partnership effective immediately with Indian tennis sensation, Sania Mirza. Signing Sania, one of the most promising tennis stars and an Asian youth icon, highlights adidas’ commitment to being the dominant international tennis brand and the importance of India in the brand’s vision. |
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Yokohama/Herzogenaurach - December 13, 2007
Today, adidas and Cairos Technologies presented the new Goal Line Technology and the adidas intelligent football tested at the FIFA Club World Cup™ in Japan. adidas Teamgeist II features a new intelligent technology designed to assist the referee’s decision in determining when and if the ball has crossed the goal line, making it the most accurate football ever produced. |
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Lucerne/Herzogenaurach - December 2, 2007
At the Final Draw for the UEFA EURO 2008™ in Lucerne today, adidas and UEFA unveiled the adidas “EUROPASS”: the official match ball of the competition. The ball’s new surface structure allows players to control and direct it perfectly in all weather conditions. |
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Beijing - November 30, 2007
adidas China, the Official Sportswear Partner of the Beijing 2008 Olympic Games, kicked off its Olympic Games campaign with a spectacular light show in front of thousands of people at Beijing’s Yongdingmen Gate“Together in 2008, Impossible is Nothing” is the largest adidas brand campaign ever created by a single market. |
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Amsterdam/Madrid - November 15, 2007
adidas and the Royal Spanish Football Federation (RFEF) yesterday announced the extension of their sponsorship deal until the end of 2014. Partners for over 20 years, adidas supplies all national teams of the RFEF including the U-17 team, current European Champions and World Cup finalists and the U-19 team, current European Champions. |
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Paris/Herzogenaurach - November 11th, 2007
adidas, together with numerous football stars, today proudly presented the new Predator® PowerSwerve at the “Place du Trocadéro” in Paris. Steven Gerrard of Liverpool FC and many other adidas stars from all over the world together opened the oversized, eleven-metre-high shoe box and presented the new adidas Predator® football boot to the public. |
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Herzogenaurach - September 2007
adidas celebrates women’s training with the introduction of the spring/summer 2008 collection. The new collection brings the exclusive high-end concept adilibria, the dance-inspired Fuse and the gym-focused Clima 365 to light within apparel, footwear and accessories. The collections mirror the distinctive combination of fashionable styles with highly functional products such as adidas TECHFIT™. |
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Portland, OR - October 30, 2007
adidas and Orlando Magic NBA All-Star center, Dwight Howard, announced a multi-year partnership extension agreement. This partnership announcement continues to signify adidas’ already strong commitment to the sport of basketball and the talented young players that are the foundation and future of the NBA. |
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Accra (Ghana)/Herzogenaurach - October 19th, 2007
adidas took the opportunity of the draw for the MTN Africa Cup of Nations 2008 in Ghana to present the first Official Match Ball for the Cup, the adidas “wawa aba”. In addition to the match balls for the FIFA World Cup™ and the UEFA EURO™, adidas thus now also supplies the ball for the Championship on the African continent. |
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Amsterdam/Athens - October 19, 2007
Today, adidas and the Hellenic Football Federation (HFF) announced the extension of their sponsorship deal until the end of 2012. Both partners will continue working together in order to promote football on all levels. adidas supplies all national teams of the HFF including the U-19 team that reached the final of this year’s UEFA European Under-19 Championship. |
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Istanbul, Turkey - October 5, 2007
Today, NBA Commissioner David Stern, Erich Stamminger, President and CEO of the adidas Brand, and members of the Minnesota Timberwolves opened the first adidas NBA Concept Shop in Europe in Istanbul, Turkey. |
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Portland, OR / Herzogenaurach - October 1, 2007
adidas, side-by-side with NBA All-Stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady announced today the continuing evolution of this philosophy with “Basketball is a Brotherhood.” |
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Herzogenaurach/Germany - September 20, 2007
Successfully grown since 2005 the critically acclaimed adidas by Stella McCartney collaboration is presenting the spring/summer 08 collection for the very first time during London Fashion Week as the official closing event. Highlights are the introduction of Golf as a new sports category within the performance range . |
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London - September 20, 2007
adidas has claimed gold with the announcement of their Tier One partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), becoming the ‘Official Sportswear Partner of London 2012’. A host of international sports stars attended the announcement in central London today. |
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Portland, OR - September 4, 2007
adidas and Pepsi launched half a billion adidas www.startmystory.com Pepsi cans in the US this weekend. adidas will leverage the Pepsi can as a unique canvas to extend its current Impossible Is Nothing brand campaign which features global sports stars such as David Beckham, Gilbert Arenas and Allyson Felix overcoming impossible challenges and sharing their personal stories via illustrations and voice over narratives. |
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Herzogenaurach - August 16, 2007
The German Football Association (DFB) and adidas met before the Arbitration Court in Stuttgart for the first time today, to discuss their legal dispute regarding the supplier agreement. Due to the complexity of the case, and also in light of their long-standing partnership, the Arbitration Court advised the two parties to reach a settlement.
Read the complete statement here. |
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Herzogenaurach - August 16, 2007
As a response to recent developments, Bob Stapleton, General Manager of the T-Mobile Team, has outlined an action plan to adidas for preventing doping in his team and improving the environment in the sport. Based on these actions, adidas will continue the support of the team and its management. |
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Portland, OR/College Station, TX - July 18, 2007
adidas and Texas A&M University have entered into a 7-year partnership in which adidas will supply footwear and apparel for all 20 of the university’s varsity athletic teams. The agreement begins with the upcoming 2007 academic year and extends through the 2014 season. |
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Carson, CA - July 11, 2007
Today, adidas and the LA Galaxy of Major League Soccer (MLS) launch the newly redesigned Galaxy team uniform and logo for the 2007 season. This is the first re-branding that the franchise has undergone in their twelve year history, timed with the Galaxy’s recent signing of international soccer star, David Beckham. |
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Portland, OR/Ann Arbor, MI - July 11, 2007
The University of Michigan and adidas have entered into a multi-year agreement in which adidas will supply footwear and apparel for all 25 of the university’s athletic teams. The new agreement begins with the 2008-09 academic year and extends through the 2016-17 season. The agreement is valued at $7.5 million annually in cash and merchandise over the 8 year period. |
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Daytona, FL / Portland, OR - July 6, 2007
adidas and Dale Earnhardt Jr. today announced a multi-year partnership, beginning with his quest to win THE CUP in 2008. The collaboration will include a full line of Dale Jr. footwear, apparel and accessories including his future racing suit and technical footwear as well as off track footwear and fan apparel.
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Los Angeles - June 25, 2007
This summer’s hottest premiere will take place on the soccer field when international star David Beckham makes his debut with the Los Angeles Galaxy in July. As Beckham’s arrival in the U.S. nears, the debate on futbol and football begins with New Orleans Saints running back Reggie Bush swapping the pigskin for a soccer ball. |
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La Manga, Spain/Herzogenaurach – June 8, 2007
Today the adidas “Predator vs. F50” campaign experiences its highlight; the grand finale! The two teams will play against each other to finally determine the best team on the planet; Predator FC, coached by Carlo Ancelotti and captained by Zinedine Zidane, or F50 Club de Fútbol, coached by Vicente Del Bosque and captained by Emmanuel Adebayor. |
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Herzogenaurach/Athens - June 1, 2007
International humanitarian organization Right To Play, the Adi Dassler Fund and international football star Zinedine Zidane have a common belief – that sport has the power to change the world. They have joined forces to raise awareness of sport as an innovative tool for addressing critical development issues, like the lack of basic education and health information and the impact of conflict. |
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Herzogenaurach - April 2007
adidas and Stella McCartney are unveiling the fall/winter 07 collection of the enormously successful collaboration that is entering its sixth season. Highlights include a new Dance segment within the Gym category and another Wintersports range as a follow-up to the highly acclaimed premiere from fall/winter 06. |
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Herzogenaurach - March 2007
adidas women continues the unique celebration of sport performance with the introduction of the Fall/Winter 2007 collection. The new range brings the exclusive high-end concept adilibria plus the dance-inspired adi-Fuse line to light within apparel, footwear and accessories. |
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Athens/Herzogenaurach - March 8, 2007
adidas presents the Official Match Ball for the UEFA Champions League™ Final in Athens on May 23rd: the adidas “Finale Athens”. The Greek capital is hosting its 4th UEFA Champions League™ Final in the newly built 2004 Olympic Stadium, where Europe’s best football clubs will play the Final of the 2006/2007 season. |
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Amsterdam / Herzogenaurach / Beijing - March 6, 2007
adidas presents the evolution of its brand thought Impossible is Nothing with a campaign that encourages everyone to take their first step in reaching their impossible. Through stories of real people attempting and achieving what once seemed like impossible goals, adidas hopes to inspire people to think about their own obstacles and how to overcome them. |
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Las Vegas - February 12, 2007
adidas is pulling out all the stops for the NBA All-Star’s first-ever visit to Las Vegas, with fan and player activities throughout the week. Everywhere that fans go during All Star they will be greeted with the message, “nobody gets here alone” which is how adidas brings the Impossible is Nothing brand attitude to life in basketball. |
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Herzogenaurach/Germany - January 15, 2007
Newcomer Maria Kirilenko continues to be the exclusive face of the adidas by Stella McCartney tennis range for 2007. Entering the second year, the young Russian tennis player will present highlight tennis pieces of apparel and footwear at the main tournaments kicking off with the Australian Open. |
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Melbourne/Herzogenaurach - January 8, 2007
adidas and Croat tennis player Mario Ancic, ranked 9th in the current INDESIT ATP Ranking, have entered into a long-term agreement effective immediately. The 22-year-old will be one of adidas’ top ten ranked male tennis players competing in the lightweight adidas Feather shoe. |
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Madrid - November 30th, 2006
Today, Thursday, adidas and Real Madrid are opening a new store at the Santiago Bernabéu Stadium. In celebration of this event, the Real Madrid players and special guests were on hand for the inauguration. |
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Madrid/Herzogenaurach - November 21, 2006
David Beckham will officially debut his new, specially developed adidas football boots. The +Predator® Absolute ”Swerve” is a part of the 6th generation of Predator® football boots exclusively designed and developed with and for David Beckham. |
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Herzogenaurach - November 21, 2006
In an exceptional product marketing initiative numerous international football stars will officially present the new adidas +F50 TUNIT football boot in significant UEFA competition matches on November 21, 22 and 23, 2006. The football boot is the second generation of the revolutionary football footwear concept TUNIT. |
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Amsterdam/Herzogenaurach - November 15, 2006
adidas announces the launch of its global football campaign for 2007; ‘Predator vs. F50’. The new campaign, featuring the world’s best footballers, tells the story of two different clubs Predator F.C. and F50 Club de Fútbol. |
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Herzogenaurach/Germany - October 2006
The critically acclaimed adidas by Stella McCartney collaboration enters its fifth season with the spring/summer 07 collection. The line introduces Gym Yoga as a new category, adding another dimension to the highly functional apparel, footwear and accessory pieces that fuse performance and style. |
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Paris - October 24, 2006
On October 25 adidas will open its largest Sport Performance Store in the world in Paris, France on the Champs-Elysées, one of the most prominent and liveliest shopping areas in Europe. |
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Paris - October 24, 2006
adidas will unveil the newest in interactive high-tech design at retail, the adidas “mi Innovation Center” (mIC). The first of its type, the center will be located in the new adidas Sport Performance store in Paris, France on the Champs Elysees, one of the prominent and liveliest shopping areas in Europe. |
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Portland, OR - October 2006
adidas announced the launch of the T-MAC 6, a combination of NBA superstar Tracy McGrady’s on and off court creativity with adidas’ ForMotion™ technology (formally Ground Control System). The T-MAC 6 is set to launch globally at all adidas stores, major retailers and on-line at www.adidas.com on October 20, 2006. |
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Portland, OR. - October 12th, 2006
adidas announced today the launch of a new global basketball movement featuring NBA All-Stars Tracy McGrady, Kevin Garnett, Tim Duncan, Chauncey Billups and Gilbert Arenas. The movement of the “It Takes 5IVE” campaign is based on the idea of believing in something bigger than the individual-believing in five, believing in team. |
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Herzogenaurach - October 4, 2006
Building on the great success of the adilibria and adi-Fuse ranges accomplished in the last season, adidas Women presents the Spring/Summer 2007 collection. Celebrating sport, both lines perfectly fuse functionality and design within apparel, footwear and accessories. For the very first time a top-quality multi-sport eyewear line will be introduced. |
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Mexico City - October 4, 2006
adidas and the Mexican Football Federation (FMF) announced that they have entered a preliminary understanding for a long-term partnership until 2014, which comes into effect from January 10, 2007. The partnership is a natural alliance between the No. 1 football brand and one of the most important federations in Latin America and worldwide. |
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Portland, OR - August 14, 2006
adidas announced the third consecutive summer tour to Asia with NBA superstar Tracy McGrady. The adidas T-MAC Tour is designed to continue to further the growth of the game of basketball, while providing the many fans in the region the unique opportunity to interact with T-MAC. |
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Berlin / Herzogenaurach - July 6, 2006
Herbert Hainer, President and CEO of the adidas Group, Vice President of FIFA and Chairman of the FIFA Organizing Committee for the 2006 FIFA world Cup™ Lennart Johansson and the President of the 2006 FIFA World Cup™ Organizing Committee Franz Beckenbauer formally announced the 10 nominees for the adidas Golden Ball. |
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Portland, OR. - July 3, 2006
Nine-time NBA All-Star Kevin Garnett and adidas have teamed up to announce an extensive six-city international tour. The KG tour will tip-off in Beijing July 13 followed by stops in Shanghai, Delhi, Agra, Bangalore and wrapping up on July 19 in Taipei. Every aspect of the tour is designed to continue to support the rapid growth and education of the game of basketball around the world. |
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Berlin / Herzogenaurach - June 29, 2006
Today Gerd Müller officially presented the new adidas Golden boot trophy for the FIFA World CUP 2006™. The adidas Golden boot is the official FIFA trophy awarded to the Top Scorer of the FIFA World Cup™ tournament. |
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