Clean it Up, Pump it Up, Speed it Up! - Introducing the new adidas by Stella McCartney fall/winter 09 collection -

The award-winning adidas by Stella McCartney collection enters the fall/winter 09season continuing to re-define and challenge traditional sport silhouettes and affirming once again that it is still the only range available for women that is a true fusion of performance and style. The unique fitness fashion line for women combines cutting-edge adidas technologies with Stella’s unique designs together with 100% organically grown cotton apparel pieces and footwear using sustainable materials.

“Every season we try to push sportswear for women further and further. To clean it up, pump it up and speed it up! This season we have it all: great sportswear with a great edge,” says Stella McCartney.

The fall/winter 09 collection is vivacious and energetic; featuring a bold, distinctive colour palette, innovatively constructed garments, environmentally friendly materials, glossy prints, high-shine fabrics and stunning graphics mixed with the latest performance technologies and Stella’s inimitable attention to detail. This season’s range features sleek, fast-paced downhill ski racing with tight, sexy silhouettes and chic brushed fabrics for cosy modernistic ski village wear in the new Wintersports line. Highlights in the best-selling Running range include dynamic hot zest colour pops with high-shine fabrics, feminine pleating and striking star-shaped embossed fabric details. Also this season, the Running collection features a must-have Pack Away Jacket made from 100% recycled polyester and technical footwear using sustainable materials.

Alongside this season’s latest Wintersports and Running collections, the range continues to offer new styles in Tennis, Golf, Cover Ups and Gym Studio, Gym Yoga, Gym Dance alongside the new Pre-Summer cruise collection.

The fall/winter 09 collection hits retail in around 555 stores in August 2009, including high-end department stores - such as Lane Crawford, Isetan, Harrods, Holt Renfrew and Nordstrom - as well as adidas Sport Performance stores and selected sports retailers all around the world. Apparel prices range from around 45 Euro for the Tennis Performance Bra Top and Performance Hot Pant and up to 300 Euro for the Golf Performance Jacket. Footwear starts at around 70 Euro for the Ordlie Ballerina and goes up to around 220 Euro for the Neevio Winterboot. Accessories are from 25 Euro for Legwarmers and up to 150 Euro for the Odkrite Big Bag.

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