Stella’s New Sports - Introducing the new adidas by Stella McCartney spring/summer ‘10 collection -

The award-winning adidas by Stella McCartney collection enters the spring/summer 2010 season continuing to re-define and challenge traditional sport silhouettes by introducing triathlon and cycling to the distinctive functional fashion range. The collection remains the only line available for women that is a true fusion of performance and style, combining cutting-edge adidas technologies with Stella’s unique designs together with 100% organically grown cotton apparel pieces and footwear using sustainable materials.

"This collection continues to be a great success, and I'm very excited to introduce Triathlon and Cycling as new categories. I'm always trying to push myself and this new collection has everything you need in sports today: it is sleek, stylish and super sporty! Technically, both new sports are exciting, they are very personal yet still competitive, and they combine both a city and country experience which is very important to me," says Stella McCartney.

The spring/summer 2010 collection is flamboyant and lively and this season’s stunning new categories are no exception. The new Triathlon range features the sleek and sexy high-performance Tri Performance Swimsuit made from shiny-finish functional polyamide and featuring beautiful feminine details with seductive sheer fabric in a deep V-shape through the chest and the back. The new Cycling line features tight, sexy silhouettes; highlights include the Performance Zip Tee with a vibrant zebra print graphic and unique feminine rouched sleeves and the Performance Bib which is a re-interpretation of the traditional cycling suit with a typical cheeky Stella twist. The collection also features the Performance Padded Tight, the glove, cap and the Imbris shoe. Also this season’s best-selling Running collection continues to feature standout design details with a bold, ornamental ‘Stella’ print and dynamic futuristic blue and silver metallics flowing throughout the range as highlights.

Alongside this season’s new Triathlon, Cycling and Running collections, the range continues to offer new styles in Tennis, Swim, Golf, Cover Ups and Gym Studio, Gym Yoga, Gym Dance.

The spring/summer ‘10 collection hits retail in around 583 stores in January 2010, including high-end department stores - such as Lane Crawford, Isetan, Harrods, Holt Renfrew and Nordstrom - as well as adidas Sport Performance and Stella McCartney stores, leading e-retailers and selected sports retailers all around the world. Apparel prices range from around 45 Euro for the Tennis Performance Bra Top and Performance Hot Pant up to 300 Euro for the Golf Performance Jacket. Footwear starts at around 50 Euro for the Commoda Slide and goes up to around 160 Euro for the Festuca golf shoe. Accessories are from 10 Euro for the Cover Up Sock up to 170 Euro for the Florifer Fashion Sport Bag.

****