adidas Originals Store opens in Milan

In one of the liveliest and most prominent shopping areas of Milan, adidas tomorrow opens the second adidas Originals Store in Europe.

The store presents the adidas Fall/Winter 2003 Originals collection over 130 square meters at Corso di Porta Ticinese, 60. Long-time Originals favorites as well as re-introduced apparel and special limited products will excite Milan’s modern and fashion conscious consumer.

“The adidas Originals Store Milan offers a unique experience and great collections inspired by our rich sport heritage and competence," said Umberto Pieraccioni,  Managing Director, adidas Italy. "It breathes authenticity, activity and freedom."

The Originals collection, deriving inspiration from the large adidas sports history, is part of adidas' Sport Heritage Division and represents a perfect fusion of sport authenticity and global street style.  The other two divisions making up adidas' three-divisional structure are Sport Performance and Sport Style. This structure is allowing adidas to expand its customer base and to gain deeper market penetration in its existing markets.

adidas currently has six Original stores open worldwide including Tokyo, Berlin and New York. The Milan Originals store is set to open September 5th 2003 at 10h30 at Corso di Porta Ticinese, 60, Milan.

adidas Originals is a collection of some of the most innovative performance products that, over the last 80 years, have helped shape sport to what it is today.  Each product was performance driven in it's day and each one has it's own story.   These products, brought back in limited quantities, extend the unique and authentic heritage of adidas to the lifestyle market. Originals products are either: re-introduced; old favorites brought back in restricted numbers, re-interpreted; based on the original authentic sports product, but with updated colors materials and details, and re-designed; inspired by Original adidas products in style, experience and craftsmanship and updated for today.  Originals products are represented by the trefoil logo, introduced in 1972.

adidas Originals Store opens in Milan

In one of the liveliest and most prominent shopping areas of Milan, adidas tomorrow opens the second adidas Originals Store in Europe.

The store presents the adidas Fall/Winter 2003 Originals collection over 130 square meters at Corso di Porta Ticinese, 60. Long-time Originals favorites as well as re-introduced apparel and special limited products will excite Milan’s modern and fashion conscious consumer.

“The adidas Originals Store Milan offers a unique experience and great collections inspired by our rich sport heritage and competence," said Umberto Pieraccioni,  Managing Director, adidas Italy. "It breathes authenticity, activity and freedom."

The Originals collection, deriving inspiration from the large adidas sports history, is part of adidas' Sport Heritage Division and represents a perfect fusion of sport authenticity and global street style.  The other two divisions making up adidas' three-divisional structure are Sport Performance and Sport Style. This structure is allowing adidas to expand its customer base and to gain deeper market penetration in its existing markets.

adidas currently has six Original stores open worldwide including Tokyo, Berlin and New York. The Milan Originals store is set to open September 5th 2003 at 10h30 at Corso di Porta Ticinese, 60, Milan.

adidas Originals is a collection of some of the most innovative performance products that, over the last 80 years, have helped shape sport to what it is today.  Each product was performance driven in it's day and each one has it's own story.   These products, brought back in limited quantities, extend the unique and authentic heritage of adidas to the lifestyle market. Originals products are either: re-introduced; old favorites brought back in restricted numbers, re-interpreted; based on the original authentic sports product, but with updated colors materials and details, and re-designed; inspired by Original adidas products in style, experience and craftsmanship and updated for today.  Originals products are represented by the trefoil logo, introduced in 1972.