The vibrant new adidas Women’s collection enters the fall/winter 2009 season continuing to create inspiring and stylish sport silhouettes by combining leading adidas technologies and design innovations. The philosophy of the new collection captures the spirit and heartbeat of the ‘Me, Myself’ marketing campaign which is about shifting the emphasis and importance very clearly and decisively onto the woman herself.

"I love wearing the new adidas adilibria collection because, for me, as a professional athlete it is important that the apparel and footwear I choose to wear supports me during my workouts. I also know that when I look good, I feel good and I perform better. Just because I'm always training or playing matches doesn't mean that I have to compromise my style," says Ana Ivanovic, former world No. 1 and 2008 French Open champion.

The fall/winter 2009 collection is lively and energetic, featuring innovatively constructed apparel and footwear pieces, vibrant colour pops, dynamic prints and striking graphics using the latest technical innovations across gym, workout and yoga with unique technologies specifically developed for women, such as body mapping. This season’s range features the innovative CLIMA365 gym collection, the most personalised functional training gear available with female-specific technology that supports all your individual workout needs in all weather conditions, no matter how hard you train. The elegant new adilibria workout line features soft and billowing shapes and fluid silhouettes combined with top-end adidas technologies ensuring that there is no compromise on style and great looks. Highlights in the Yatra yoga range include specifically fitted garments that allow greater freedom of movement with soft, rich fabrics such as Tencel® and Modal for extra comfort.

Alongside this season’s latest collections, adidas Women’s offer an innovative ‘Style Yourself’ tool via the adidas Women’s website (www.adidas.com/women) which allows users to create and personalise their own colour palette so they can mix and match outfits whilst browsing through the key styles and products featured in the collection.

The fall/winter 2009 collection will launch at retail in June 2009, including adidas Sport Performance stores, the adidas online store and also at selected sports retailers all around the world.

****