The adidas products and technologies are the result of over 80 years of relentless innovation begun by our founder, Adi Dassler. His sole passion was to improve athletes’ performance. Seven hundred patents and other intellectual property rights stand testament to a life devoted to athletic innovation.Today his spirit drives our brand to develop the most innovative and advanced athletic equipment that break-through the barriers of human performance.
The adidas Innovation Team (AIT) carries on in the pioneering footsteps of Adi Dassler in an effort to be the most innovative sports brand in the world. AIT consists of a diverse team of experts trained in industrial design, mechanical and electronic engineering, product development and Biomechanics. Using the latest research, material advances and athletic input, AIT spends months and even years developing, testing and refining footwear, apparel and hardware technologies until they are perfectly suited for their intended purpose.
adidas is as committed today to leading the sports industry in Innovation as Adi Dassler was committed to providing his athletes with the most customized and sophisticated equipment possible for their respective sports.
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