While honoring the life of Jam Master Jay at a gala benefit on February 25th, 2005 in New York City, the Jam Master Jay Foundation for Music and adidas celebrated the 35th anniversary of the iconic adidas Superstar sneaker. The event, entitled JMJ: SUPERSTAR, raised funds for the Jam Master Jay Foundation for Music, a non-profit organization dedicated to providing funding and resources to support free, public school music education programs.
Artists DMC, Missy Elliott, Chuck D and Flava Flav, the Beastie Boys, Underworld, Fat Joe, NAS, Lil Kim, Russell Simmons, Ian Brown, Bone Thugs -N- Harmony and fellow luminaries from the music, fashion and entertainment worlds celebrated and honored their friend and mentor, Jam Master Jay.
Project Playground, the NYC based basketball performance crew, gave an outstanding on-stage performance under guidance of Bobbito Garcia, naturally all wearing the Project Playground Superstar 35 models with matching adidas uniforms.
The evening’s highlight was the extraordinary surprise performance from Public Enemy, not having been seen on stage for over a decade. With immense energy and respectfully honoring Jam Master Jay, Chuck D , Flava Flav, and the complete original PE lineup made a statement as pure hip hop legends, making the crowd go wild when Chuck D posted two mini Superstars on his shoulders.
A host of artists and DJs in an exclusive, club-style atmosphere along with dinner, drinks, and multi-media installations from Ricky Powell, Jamel Shabazz, Lee Quinones, Joe Conzo, Glenn E. Friedman, Martha Cooper, ART and Marco, made all together an unforgettable evening.
All proceeds raised were donated to the Jam Master Jay Foundation for Music.
Jason Mizell rocked the world with Run-DMC, bringing the sound of cutting and scratching vinyl to new audiences across the globe. His untimely death in 2002 stunned fans and shocked the hip-hop community. Jay’s wife, Terri Corley-Mizell, created the Jam Master Jay Foundation for Music to continue Jay’s legacy of creativity, positivity and community support. The JMJ Foundation is committed to enriching the lives of inner city school students through the contribution of resources to enable, create and/or improve in-school or after school music education programs.
adidas is pleased and honored to join the Jam Master Jay Foundation in these efforts.
For further info please visit http://www.jmjfoundationformusic.org/ or www.adidas.com/superstar35
Footage of the party include the stars arriving on the red carpet at the gala event in New York, and interviews with DMC of Run DMC, Terri Corley-Mizell, widow of JMJ, Missy Elliott, Naomi Campbell, Fat Joe, NAS and Lil Kim, as well as footage of the biggest names attending such as The Beastie Boys and Chuck D.
MEDIA CAN DOWNLOAD BROADCAST QUALITY MPGS FROM www.thenewsmarket.com/adidas
A hard copy of the footage is also available on Beta SP PAL or NTSC
United Kingdom & Europe
To obtain a copy of the footage on Beta SP in the UK or Europe please contact either Richard Harrison on +44 (0)7967 276043 or Paul Harraghy on +44 (0) 7802 936990 or call the London office on 0207 554 2738 or rharrison@europe.medialink.com
USA
To obtain a copy of the footage on Beta SP in the United States contact Beth Sobel on +1 212 812 7129 or +1 917 312 6102 or bsobol@medialink.com
Asia
To obtain a copy of the B-roll in Asia please contact Justine Fung at APV on +852 2827 2122 or +852 9182 4290 or justine.fung@apvweb.com
Background footage shot to broadcast news standards and copyright free without restriction
A & B-roll 9 minutes 23 seconds
A-roll promo containing interviews 4 minutes 28 seconds
Party Footage
DMC Interview
NAS, Missy Elliott, Russell Simmons Footage
Terri Corley-Mizell Interview
Scratch Academy DJ, Beastie Boys and Chuck D
Fat Joe Performance, Public Enemy Performance
Missy Elliott Interview
Adidas "Superstar 35" Footage
Naomi Campbell Interview
Fat Joe Interview
NAS Interview
Li’l' Kim Interview
DMC Performance
B-roll contents with interviews 2 minutes 43 seconds
Terri Corley-Mizell
DMC
Naomi Campbell
NAS
Missy Elliott
Li’l Kim
Additional B-roll contents 1 minute 48 seconds
Celebrity Arrivals
adidas "Superstar 35" Footage
Missy Elliott Footage
Fat Joe Honoring JMJ with Son
Layla Ali Presenting Terri Corley-Mizell an Award
Public Enemy Performance
Run DMC Performance
ADDITIONAL
Background footage is also available on Beta SP of interviews with a selection of the designers of the adidas Superstar 35:
A-roll promo containing interviews with
Bobbito Garcia/ Project Playground
Missy Elliott
DMC – Run DMC
Ian Brown
Underworld/Tomato
B-roll contents
Ca’s shoes
Missy Elliott
DMC – Run DMC
Ian Brown
Underworld/Tomato Design Collective
Or Asian A-roll promo containing interviews with
Missy Elliot
DMC – Run DMC
D-Mop (Cantonese)
Neighborhood (Japanese)
Yoichi Takahashi, creator of 'Captain Tsubasa' (Japanese)
Underworld/Tomato
Asian B-roll contents
Ca’s shoes
Missy Elliott
DMC – Run DMC
Ca shoes designed by D-Mop, Neighborhood & Captain Tsubasa
Underworld/Tomato Design