Up to 500 guests attended the East-End Studios in Fashion capitol Milan for the adidas Originals spring/summer 2009 collection and campaign launch on Saturday, September 20th. The Trefoil brand launched the collection with an innovative presentation at Milan Fashion week that truly represents what adidas Originals is all about – Celebrating Originality.
Rather than through a runway show, adidas hosted a “house party” which in addition to being a creative way to showcase product, is also a sneak preview to into the global brand campaign which will launch later in the year.
A two-floor stage show installation built up as an enormous house brought the party to life, hosting all the different product themes and spring/summer 2009 concepts that make up the Trefoil brand such as the anniversary range “60 Years of Soles and Stripes”. This special line comprises footwear and apparel products that have become timeless classic styles through the last six decades and different eras.
Please find further event imagery provided by Getty Images:
http://www.gettyimages.com
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