With a strong Spring/Summer 2007 collection, adidas Originals continues its invitation for individuals to express themselves their in own unique way. A new, refreshing brand campaign will support this thought, epitomizing the Trefoil’s universal strength.
Freizeit
Freizeit is adidas Originals’ most important theme this season. It evolves the story of Country Club by offering an extensive collection of products from high-end tailored looks through to classic Freizeit silhouettes. With an eye to leisure time, the collection represents preppie tailored sportswear that takes its inspiration from the world of sailing, golf and tennis in the best heritage tradition.
Sleek Series / Fafi
The successful introduction of classic adidas styles redesigned with a sleek feminine look contemporizes the Trefoil while still referring to adidas’ history. In SS07 we bring to women the Adria and the Adilette, listed now as iconic pieces that are being “sleeked”. Available at fashion stores as well as in the lifestyle environments, we strongly believe that these pieces are summer hits.
Unique elements of these series are the Sleek Fafi styles. Fafi, a French street artist, who also contributed to the 2006 adicolor campaign, has co-designed several SS07 pieces. Fafi’s sexy and liberated female graphics, nicknamed Fafinettes, are exclusively applied to our Originals Sleek footwear and apparel.
Porsche Design
Porsche Design and adidas, two of the world’s most historic and authentic brands share a common philosophy. Both companies were founded by pioneers and still share today a commitment to innovation, passion and craftsmanship.
This results in classic shapes with timeless designs that modern lifestyle consumers highly appreciate as these allow them to combine creative styling with class.
adidas has a strong heritage in driving through previous sponsorships with the likes of Walter Röhrl, Niki Lauda and Jacques Villeneuve, as well as the very successful collaboration with Goodyear, kicked off in SS03. Today, low-profile footwear has become a very strong pillar in the footwear market with driving-inspired sneakers as probably the strongest design direction for mass marketing. In 2007, adidas Originals continues this trend with an authentic collection inspired by the rich heritage of Porsche Design.
All products bear the “Porsche Design” name logo.
Respect M.E.
The SS07 collection developed in collaboration with hip-hop queen Missy Elliott introduces the Urban Summer Camp theme in the Bass Line collection. Merging classic sporty silhouettes with street savvy styling, the looks include everything a teenage girl would need for team activities, hanging out, plus regular teen staples like shopping or partying. Sexy and cute, the colors include bright, athletic pops like green, turquoise and hot pink alongside black and white basics.
The Rhythm collection turns it way up with Urban Summer Cruise, a theme that combines nautical casuals with heavily ornamented styling. It celebrates the nouveau riche aesthetic of upscale hip-hop, reinterpreting old money looks and activities (yachting, tanning on deck, Mediterranean vacations) with new money style and aspirations of fame, fortune, and status. The palette is a more sophisticated mix of classic boating colors like navy and dark white with metallic pops, as well as light-weight earth tones combined with gold detailing, and some pastel accents.
Ali by adidas
Sending out a powerful message to the urban male consumer, this ground-breaking collection continues its success in 2007. “THE GREATEST” concept drives the collection translated in stand-out details that include woven 3-Stripes and neck taping featuring some of Ali’s most famous quotes; reversible track tops with oversized graphics on the back; heat transfer graphic tee-shirts with embroidered and flocked detailing – even gold foil screen prints and sublimated/engineered graphics on cut and sew tees.
There are also crocodile boots in both hi and mid as well as leather sandals exclusively for urban specialty.
adidas Originals Skateboarding
Being the original, premium brand for the trendsetting skate consumer, adidas Originals Skateboarding addresses the needs of core skaters, generally aged 12-20.
The SS07 range is comprised of a tight footwear and apparel range, distributed to skate specialty outlets only. Two of our most iconic silhouettes used in skate environments - the Superstar and the Stan Smith - are highlights of this season. Technical features like Geo Fit, Lace Protection, Wet Dry Rubber Compound, and tough tech upper materials ensure a comfortable shoe that is durable enough to withstand the strain and stress of skating, i.e. performing stunts and tricks.
The apparel range consists of tops in different styles and is highly graphically focused. One of the highlights in the SS07 Skate apparel range are tees featuring graphics by Mark “Gonz” Gonzales, one of the most renowned street skaters worldwide. The artwork is applied with different ink and print treatments, for a unique look and feel.
ZX Running
The introduction of the ZX Running family will be highly appreciated by the international sneaker community. It is the first time in adidas Originals history that we launch authentic iconic models as a vertical package with monthly roll-outs.
The early ‘80s saw the incarnation of these, now famous, ZX running shoes. The so-called 100 Series was launched, including the ZX 600 and ZX 800 designed in pure grey-red or grey-yellow color ways and featuring revolutionary technologies in cushioning and stability.
After the 1988 Olympics the ZX collection was extended with the 1000 Series. Those shoes were introduced in neon colors and contained updated technologies. The models from the 100 Series, though, remained the iconic silhouettes.
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