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Herzogenaurach - July 1, 2009
Sometimes those weekly workouts in the gym or at the park are tougher than others especially when motivation is down and you’re looking for that extra little bit of energy to get you through. This summer, the new adidas adilibria collection features the innovative, new Skintex® technology. |
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Herzogenaurach - June 29, 2009
The next generation of competitive swimwear technology, the adidas HYDROFOIL swimsuit, has been approved by the international governing body of swimming (FINA) and worn by several adidas swimmers during recent meets in preparation for the World Championships next month in Rome, Italy. |
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London/Herzogenaurach - June 17, 2009
adidas is proud to announce the launch of a new grass court shoe outsole, developed in conjunction with The All England Lawn Tennis Club (AELTC) and designed to protect the most hallowed turf in tennis. |
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Herzogenaurach/Vienna - June 16, 2009
The German sportswear manufacturer, adidas, and the daughter company of the European Handball Federation, EHF Marketing GmbH, are pleased to announce the continued partnership of the EHF Champions League. |
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Herzogenauarach - June 5, 2009
As summer approaches and we begin our battle for the ultimate bikini body, at least being able to exercise outdoors makes it a little more pleasant. But don’t forget that it’s important to wear sports gear that will keep you comfortable, cool and dry in the higher temperatures and sunny conditions. |
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Herzogenaurach - June 3, 2009
The outdoor music festival season is fast approaching and the most important item to take along is a piece that will protect you from the uncertain weather conditions and could make all the difference should things take a turn for the worse. |
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London - May 27, 2009
The National Basketball Association and adidas today announced the five European host cities for the adidas NBA 5 United Tour, a grassroots event combining outdoor 5-on-5 tournaments with pick-up games and interactive basketball elements. |
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Herzogenaurach - 25 May, 2009
adidas, Lionel Messi and Emmanuel Adebayor team up to present the new F50i football boot. Pioneering technologies and outstanding design make for the perfect football boot for players who can decide a game with their brilliance and inspire their teammates. |
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Amsterdam/Herzogenaurach - May 25, 2009
adidas launch their new F50i football boot this week and kick it
off in epic style with one of the world’s greatest footballers Lionel Messi. |
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Herzogenaurach - May 16, 2009
Jeremy Wariner, Allyson Felix and Blanka Vlasic kicked off the countdown to this year’s IAAF World Championships with impressive victories last weekend. |
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Auckland/Herzogenaurach - May 4, 2009
The All Blacks have returned to their traditional white strip, with adidas today unveiling a new all-white All Blacks jersey. This second kit will complement the traditional, famous black apparel. |
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Herzogenaurach - May 1, 2009
adidas successfully enters the second season of the best sustainable adidas women’s line in fall/winter 2009. As already introduced in-store in March this year, the Rainbeau Mars Signature Line is an exclusive adidas line of yoga apparel and footwear, which has been developed together with global yoga ambassador Rainbeau Mars. |
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Boston/Herzogenaurach - April 16, 2009
adidas and the Boston Athletic Association (B.A.A.) are celebrating their 20-year partnership with a contract extension that keeps the brand as the Official Supplier and Outfitter of the Boston Marathon for years to come. |
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Rome/Herzogenaurach - April 8, 2009
adidas’ double Olympic gold medallist Britta Steffen paid an early visit to Rome 100 days ahead of the FINA Swimming World Championships. |
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Herzogenaurach - April, 2009
adidas sets new standards with the fresh and exciting Fall/Winter 2009 Clima365™ collection. This unique range of specifically designed apparel and footwear for men is sports kit for all conditions, for every individual work out need. |
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Herzogenaurach - April, 2009
The vibrant new adidas Women’s collection enters the fall/winter 2009 season continuing to create inspiring and stylish sport silhouettes by combining leading adidas technologies and design innovations. |
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Herzogenaurach - March, 2009
The award-winning adidas by Stella McCartney collection enters the fall/winter 09season continuing to re-define and challenge traditional sport silhouettes and affirming once again that it is still the only range available for women that is a true fusion of performance and style. |
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Los Angeles/Herzogenaurach - March 18, 2009
Six defending IAAF World Champions and the current marathon world record holder Haile Gebrselassie demonstrated their running and athletic skills today during the adidas Running Camp held at the world renowned Athletes’ Performance Institute (API) in Los Angeles, California. |
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Herzogenaurach/Germany - March 2009
adidas is proud to introduce the new Rainbeau Mars Signature Line. The exclusive line of yoga apparel, footwear and accessories has been developed with adidas global yoga expert Rainbeau Mars and combines the best sustainable product adidas produces with key performance fabrics and technologies. |
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Rome/Herzogenaurach - March 16, 2009
Today adidas unveiled the Official Match Ball for the UEFA Champions League Final in Rome on May 27th: the adidas “Finale Rome”. The Italian capital is hosting its second UEFA Champions League Final (following 1996). |
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USA - March, 2009
Kevin Garnett, Dwight Howard, Tracy McGrady and Josh Smith will be featured in four videos sharing their admiration and respect for the college game. Although these players leaped the college ranks, they are now reflecting on the purity of the game and celebrating the NCAA basketball brotherhood. |
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Herzogenaurach/Indian Wells - March 13, 2009
Tennis coach Darren Cahill has joined the renowned adidas Player Development Program and will work alongside Sven Groeneveld and Gil Reyes in nurturing adidas Tennis talent over the coming years. |
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PHOENIX - February 14, 2009
adidas and the National Basketball Association today unveil the future of high-end basketball performance apparel as adidas TECHFIT becomes the official compression undergarment of the NBA. |
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NEW YORK and PORTLAND, Ore. - January 22, 2009
The National Basketball Association and adidas today unveiled the most innovative basketball uniform ever, which will debut at the 2009 NBA All-Star Game in Phoenix. |
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Melbourne - January 18, 2009
Novak Djokovic today unveiled his new signature ‘Falcon’ range for adidas whilst playing tennis on an aerial court in Melbourne’s iconic State Theatre. |
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Herzogenaurach - January 16, 2009
adidas Handball will dominate courts across Croatia at the 21st Handball World Championship as official sponsor of the event and the International Handball Federation. |
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Herzogenaurach, January 2009
adidas is proud to introduce the ‘Me, Myself’ campaign; a distinctive and inspirational new women’s marketing initiative that sees a significant shift in brand philosophy across all communications in 2009. The ‘Me, Myself’ campaign celebrates individuality, confidence and motivation. |
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New York - December 2008
The trend sub-division of adidas Basketball has once again partnered with the Philadelphia-based basketball lifestyle brand UNDRCRWN on a three shoe limited edition footwear collection called adidas Team Signature Command + Create x UNDRCRWN: The Brand for Champions Series. |
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Milanello/Herzogenaurach - December 4, 2008
Today in Milanello, adidas proudly brings together two of the most decorated sporting teams in the world, seven time European Cup winners AC Milan and the nine time Tri Nations champions the All Blacks. |
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London/Herzogenaurach - November 28, 2008
adidas and the New Zealand Rugby Union (NZRU) have extended their long-term sponsorship contract until 2019 confirming a mutual commitment to globalizing the All Blacks team and the sport of rugby. |
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Monaco - November 23, 2008
adidas and the International Association of Athletics Federations (IAAF), formally announce an 11-year partnership agreement granting adidas the world-wide sponsorship rights for all IAAF World Athletic Series events until 2019. |
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Herzogenaurach - November 10, 2008
adidas Running has been internationally recognized by the world’s leading running magazine Runner’s World, winning two awards at their year end summit in New York. |
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Portland, Oregon - October 22, 2008
Twelve, unknown ball players from the U.S. and China will be featured alongside NBA stars Kevin Garnett, Gilbert Arenas, Dwight Howard, Tracy McGrady and Tim Duncan in adidas’ 2008-2009 start of season basketball campaign. |
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Herzogenaurach/ London, September 2008
Successfully grown since 2005, the distinctive fitness fashion collection for women introduced the new spring/summer 2009 collection at an energetic, sport performance presentation at ‘Stella’s Gym’ during London Fashion Week. |
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Herzogenaurach - September 11, 2008
adidas and the International Handball Federation (IHF) are proud to present the new World Handball Players of the Year 2007, Nikola Karabatic and Gro Hammerseng, with their awards at adidas headquarters today. |
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Herzogenaurach/ Monaco - August 28, 2008
At the Group Stage Draw for the UEFA Champions League™ in Monaco today, adidas and UEFA unveiled the adidas “FINALE 8”, the official match ball of the competition. Like the “EUROPASS” the ball’s new surface structure allows players to control and direct it perfectly in all weather conditions. |
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Beijing - August 25, 2008
He will be part of the closing ceremonies of the Beijing 2008 Olympic Games and the official handover to London 2012. DB who helped in UK's bid to host the event is native to east London and passionate about promoting the Olympic spirit to youth. |
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Beijing - August 23, 2008
USA Olympic football team captain Christine Rampone said her team won women’s gold in Beijing because they stuck together and frustrated Brazil in the final. America beat Brazil 1-0 the only goal of the game was scored by Carli Lloyd in the sixth minute of extra time. |
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Beijing - August 22, 2008
The Kenyan is one of the favorites for the Olympic gold medal as is Jaouad Gharib of Morocco. Gharib would not talk about his tactics for the event although he did say that everybody in the field was a dangerous competitor as they could all manage to win the race on the day. |
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Beijing - August 22, 2008
Nigerian Olympic football coach Samson Siasia says the Argentina players ‘fall to the fall like little girls.’ Speaking ahead of Saturdays Olympic final Siasia’s controversial comments are sure to make for an exciting encounter between the two teams. |
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Beijing - August 20, 2008
Olympic 100m Hurdles Silver medalist Sally McLellan said her second placed finish was more than she could have ever expect in Beijing. The 21 year old from Queensland become the first Australian woman to make the 100m hurdles final since Glynis Nunn back in 1984. |
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Beijing - August 19, 2008
World High jump Champion Blanka Vlasic says it will not be the end of the world if she doesn’t win the Olympic gold medal. The Croatian who has been unbeatable this season admitted that the Beijing gold medal is a status symbol that she would like but she must take one jump at a time to get it. |
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Beijing - August 18, 2008
Women’s Shot put gold medalist Valerie Vili says she never thought she would win an Olympic gold medal. The Zealander who won Shot Put gold in Beijing gave thanks to her long time coach Kirsten Hellier for 10 years of advice and assistance. |
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Beijing - August 17, 2008
Double gold medal winning swimmer Britta Steffen says she swam the first 50 meters of the 100m Freestyle final with her eyes closed! The German admitted that she did not want to be distracted by her opponents and so choose to begin the race without looking. |
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Beijing - August 16, 2008
Wariner was in confident mood at the Sport in Art Exhibition in Beijing. The American was there to promote the sale of his painting that will make up part of a Sotheby’s lot in Hong Kong this October. |
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Beijing - August 15, 2008
Women’s 200m Olympic hopeful Marshevet Hooker says there is no reason to be ‘afraid’ as she has nothing to lose in Beijing. Title less Hooker can be confident that she has what it takes to win gold in her locker. The 23 year old clocked a time of 10.76 to win a heat of the 100 meters at the US trials. |
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Beijing - August 14, 2008
1500m medal hopeful Mehdi Baala of France says the heats and the semi-finals will probably be harder than the final. Baala who is widely considered the greatest French middle distance runner of all time believes there is a lot of competition for places in the final and not much to separate the athletes. |
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Beijing - August 13, 2008
CAN Communicate, on behalf of adidas, offer the following SPORTS NEWS VIDEO to all broadcasters FREE OF CHARGE AND WITHOUT RESTRICTIONS - Aspect: 16:9 & PAL
TAPE FORMATS: Copies will be available on mini DV & Digi Beta formats ONLY. |
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Beijing - August 12, 2008
Two-time Olympic and World Champion 400m track star Jeremy Wariner says he is looking forward to running better than he has so far this year. The US athlete is desperate to defend his Olympic title and to break Michael Johnson’s 400m World record. |
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Beijing - August 11, 2008
America’s Darvis Patton has his work cut out if he is to win a medal in Beijing. The American who will run in the 100 meters is up against World Champion Tyson Gay, world record holder Usian Bolt and the former World record holder Asafa Powell. Hear his thoughts on the ‘impossible is nothing’ task in front of him. |
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Beijing - August 11, 2008
Two-time Olympic and World Champion 400m runner Jeremy Wariner will have some competition for the title he has made his own in recent years. Fellow American LaShawn Merritt produced a shock defeat of Wariner in the US Olympic trails in July and will hope to repeat the achievement in Beijing. |
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Beijing - August 11, 2008
World handball player of the year Nikola Karabatic say he would like to meet Germany in the Olympic final. The French international says his team are very confident after a win over Brazil in their opening match. |
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Beijing - August 10, 2008
America’s Darvis Patton has his work cut out if he is to win a medal in Beijing. The American who will run in the 100 meters is up against World Champion Tyson Gay, world record holder Usian Bolt and the former World record holder Asafa Powell. Here his thoughts on the ‘impossible is nothing’ task in front of him. |
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Beijing - August 08, 2008
adidas Ambassadors, Donovan Bailey, Maurice Greene, Pyross Dimas & Nadia Comaneci preview the games. Greene and Bailey both give their thoughts on who will win the 100m mens sprint. Comeaneci gives her views on Chinese Gymnastics and who will take home the most gold medals this year. |
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Beijing - August 08,2008
VNR 1
Story: Australian Open tennis Champion Novak Djokovic of Serbia believes Andy Murray could be a big threat to both Rodger Federer and Rafael Nadel at the Olympics in Beijing. |
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Beijing - August 08, 2008
Novak Djokovic won the Australian Open this year the first man representing Serbia to win a Grand Slam singles title. The world number three will be at the adidas Brand Centre talking about his draw, hopes of a Gold medal and who he thinks will be difficult to beat in China. |
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Beijing - August 07, 2008
Ian Thorpe and seventy other Olympic athletes will sell their personal artwork to raise money for victims of the Chinese earthquake. Thorpe who won five Olympic gold medals three silver and a bronze before retiring from the pool in 2006 painted an abstract version of him swimming for the ‘right to play’ Charity. |
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Beijing - August 07, 2008
Ian Thorpe is just one of many adidas athletes to have taken part in the ‘impossible is nothing’ campaign. Thorpe’s artwork makes up part of the Sport in Art Exhibition on show in Beijing during the Olympic games canvases that will be auctioned for charity at Sotheby’s in Hong Kong this September. |
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Beijing - August 06, 2008
•VNR Story 1: World 100m & 200m Champion Tyson Gay finally
speaks of his fitness and state of mind.
•VNR Story 2:Ian Thorpe says America’s Eric Shanteau is an
inspiration
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Beijing - August 06, 2008
Under cover Olympic 100meter hopeful Tyson Gay has finally arrived in Beijing. The world one & two hundred meter Champion speaks about that troubled hamstring, what he has been doing for the past few weeks and why he needed to disappear from public view. |
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Beijing - August 05, 2008
This is the first in a series of 35 Olympic VNR’s coming out of Beijing 6th-23rd August, ‘copy’ & ‘paste’ into your web browser the links below to download script advisory as ‘word document’ plus A BROADCAST QUALITY ‘MPEG-2 ‘ OF THIS VNR free of charge |
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Herzogenaurach/Beijing
At midnight on July 5, adidas will open its largest adidas Brand Center worldwide in Beijing, China, the host city of this year’s Olympic Games. For the first time ever, this new adidas Brand Center will offer products from both adidas divisions - Sport Performance and Sport Style including Originals and Y-3. |
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PORTLAND, Oregon - June 28, 2008
Designed to optimize world champion and Olympic hopeful Jeremy Wariner’s strengths in the 400m race, adidas’ revolutionary new Lone Star spike hits the track at the U.S. Olympic Trials in Eugene, Ore., this weekend. |
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EUGENE, Oregon - June 26, 2008
The highly anticipated U.S. Track & Field Trials will be headlined by adidas athletes Allyson Felix, Tyson Gay and Jeremy Wariner who are presenting their custom adidas track spikes – Felix’s “Shug,” Gay’s “Trinity” and Wariner’s “Lone Star.” |
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LONDON - June 17, 2008
The National Basketball Association and adidas today announced the six European host cities for the adidas NBA 5IVE Tour 2008, a grassroots event combining outdoor 5-on-5 tournaments with pick-up games and interactive basketball elements. |
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Herzogenaurach/Paris - June 6, 2008
adidas Tennis congratulates Ana Ivanovic and Dinara Safina on reaching the French Open final at Roland Garros, proving Impossible is Nothing. |
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Zurich/Vienna/Herzogenaurach, June 5, 2008
Two days prior to the kick-off of UEFA EURO 2008™, adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station. |
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Portland/ Herzogenaurach, June 4, 2008
Kevin Garnett, the Boston Celtics and adidas announced today the launch of a rare version of Garnett’s 2008-09 adidas Team Signature Commander shoe. This footwear release was designed to commemorate the Celtics’ historic run at an NBA Championship. |
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Herzogenaurach, May 27, 2008
adidas presents 16 F50 football boot designs inspired by characteristic elements and the flags of the countries participating in UEFA EURO 2008™. Every nation will have its very own F50 TUNiT 16 design featuring a variety of country-specific details and the country’s colours. |
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Herzogenaurach/Paris, May 23, 2008
As the start of the French Open approaches, adidas is pleased to announce its extended partnership with the Fédération Française de Tennis (French Tennis Federation) until 2012. The two partners will continue to promote tennis and the prestigious clay court Grand Slam throughout the world. |
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Vienna/Herzogenaurach - April 30, 2008
Today, in the Oval Hall of Vienna’s MuseumsQuartier cultural complex, adidas and UEFA presented the adidas “EUROPASS gloria”, the official ball for the Final of UEFA EURO 2008™. Herbert Hainer (adidas AG Chairman and CEO) presented the silver ball with black dots to UEFA President Michel Platini. |
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Amsterdam/Herzogenaurach - April 17, 2008
The world’s biggest football stars meet the world’s smallest football teams, in adidas’ new football campaign for 2008, a film project called “Dream Big”. |
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Santiago de Chile/Herzogenaurach - April 6, 2008
With 42 kilometres ahead, comfort and stability are key to finishing and reaching your impossible on the streets of Santiago de Chile and that’s what adidas offers this spring with the latest addition to the Supernova family – the Supernova Sequence. |
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Moscow/Herzogenaurach - April 3, 2008
Today adidas presented the Official Match Ball for the UEFA Champions League™ Final in Moscow. At Maneznhay Square in the very heart of Moscow, overlooking the Kremlin, David Taylor, Franz Beckenbauer, Rinat Dassaev and Valery Mutko unveiled the red and gold adidas ball for the UEFA Champions League™ Final. |
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Valencia - March 6, 2008
Today at the Palau de les Arts Reina Sofía, two of the world’s leading brands, adidas and Samsung, announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach. |
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Herzogenaurach/Germany, March 2008
The critically acclaimed adidas by Stella McCartney collection enters the F/W08 season continuing to re-define and challenge traditional sport silhouettes with a greater product offering than ever before. |
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Barcelona/Herzogenaurach - February 11, 2008
With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. |
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DAYTONA, Fla. /PORTLAND, Ore. - February 5, 2008
After months of research, development and design collaboration, Dale Earnhardt, Jr. will debut the adidas three stripes at the 2008 Daytona Speedweeks, which starts on Feb. 9 with the Budweiser Shootout and ends Feb. 17 with the year’s premier NASCAR event Daytona 500. |
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Beijing - February 4, 2008
adidas athletes Haile Gebrselassie, Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner and Jana Rawlinson today visited Beijing Sport University, as part of a trip to the host Olympic city, to share their success secrets with aspiring Chinese athletes. |
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Herzogenaurach/ Melbourne – January 12, 2008
Some of the world’s leading tennis stars gathered today in Melbourne, Australia, to help launch the latest evolution of the adidas tennis shoe known as the legend, the Barricade V. |
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Herzogenaurach - August 16, 2007
The German Football Association (DFB) and adidas met before the Arbitration Court in Stuttgart for the first time today, to discuss their legal dispute regarding the supplier agreement. Due to the complexity of the case, and also in light of their long-standing partnership, the Arbitration Court advised the two parties to reach a settlement.
Read the complete statement here. |
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