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 Style meets Performance at London Fashion Week %2d Introducing the new adidas by Stella McCartney spring/summer 09 collection %2d

Herzogenaurach/ London, September 2008


Successfully grown since 2005, the distinctive fitness fashion collection for women introduced the new spring/summer 2009 collection at an energetic, sport performance presentation at ‘Stella’s Gym’ during London Fashion Week.
 World Handball Players of the Year 2007

Herzogenaurach - September 11, 2008


adidas and the International Handball Federation (IHF) are proud to present the new World Handball Players of the Year 2007, Nikola Karabatic and Gro Hammerseng, with their awards at adidas headquarters today.
 adidas “FINALE 8” – the match ball with goose bumps for the UEFA Champions League™

Herzogenaurach/ Monaco - August 28, 2008


At the Group Stage Draw for the UEFA Champions League™ in Monaco today, adidas and UEFA unveiled the adidas “FINALE 8”, the official match ball of the competition. Like the “EUROPASS” the ball’s new surface structure allows players to control and direct it perfectly in all weather conditions.
 DAVID BECKHAM VISITS BEIJING AS OLYMPIC AMBASSADOR

Beijing - August 25, 2008


He will be part of the closing ceremonies of the Beijing 2008 Olympic Games and the official handover to London 2012. DB who helped in UK's bid to host the event is native to east London and passionate about promoting the Olympic spirit to youth.
 Media Advisory %2d USA Women's Soccer Team, Nelson Evora

Beijing - August 23, 2008


USA Olympic football team captain Christine Rampone said her team won women’s gold in Beijing because they stuck together and frustrated Brazil in the final. America beat Brazil 1-0 the only goal of the game was scored by Carli Lloyd in the sixth minute of extra time.
 Media Advisory %2d Gharib, Shami, Robles and Heidemann

Beijing - August 22, 2008


The Kenyan is one of the favorites for the Olympic gold medal as is Jaouad Gharib of Morocco. Gharib would not talk about his tactics for the event although he did say that everybody in the field was a dangerous competitor as they could all manage to win the race on the day.
 Media Advisory %2d NIGERIAN Olympic football final preview

Beijing - August 22, 2008


Nigerian Olympic football coach Samson Siasia says the Argentina players ‘fall to the fall like little girls.’ Speaking ahead of Saturdays Olympic final Siasia’s controversial comments are sure to make for an exciting encounter between the two teams.
 Media Advisory %2d McLellan, Ohuruogu, Pendleton, Hoy

Beijing - August 20, 2008


Olympic 100m Hurdles Silver medalist Sally McLellan said her second placed finish was more than she could have ever expect in Beijing. The 21 year old from Queensland become the first Australian woman to make the 100m hurdles final since Glynis Nunn back in 1984.
 Media Advisory %2d Blanca Vlasic, Roman Sebrle, Andrie Kravchenko, Fernando Gonzales, Yelena Isinbayeva

Beijing - August 19, 2008


World High jump Champion Blanka Vlasic says it will not be the end of the world if she doesn’t win the Olympic gold medal. The Croatian who has been unbeatable this season admitted that the Beijing gold medal is a status symbol that she would like but she must take one jump at a time to get it.
 Media Advisory %2d Vili, Lukyanenko, Gebrselassie

Beijing - August 18, 2008


Women’s Shot put gold medalist Valerie Vili says she never thought she would win an Olympic gold medal. The Zealander who won Shot Put gold in Beijing gave thanks to her long time coach Kirsten Hellier for 10 years of advice and assistance.
 Media Advisory %2d SPORTS NEWS VIDEOS Britta Steffen, Andreas Thorkildsen, Naide Gomes

Beijing - August 17, 2008


Double gold medal winning swimmer Britta Steffen says she swam the first 50 meters of the 100m Freestyle final with her eyes closed! The German admitted that she did not want to be distracted by her opponents and so choose to begin the race without looking.
 Media Advisory %2d SPORT NEWS VIDEOS Jeremy Wariner and Nelson Evora

Beijing - August 16, 2008


Wariner was in confident mood at the Sport in Art Exhibition in Beijing. The American was there to promote the sale of his painting that will make up part of a Sotheby’s lot in Hong Kong this October.
 Media Advisory %2d SPORTS NEWS VIDEOS Allyson Felix and Marshevet Hooker

Beijing - August 15, 2008


Women’s 200m Olympic hopeful Marshevet Hooker says there is no reason to be ‘afraid’ as she has nothing to lose in Beijing. Title less Hooker can be confident that she has what it takes to win gold in her locker. The 23 year old clocked a time of 10.76 to win a heat of the 100 meters at the US trials.
 Media Advisory %2d Baala, Isinbayeva, Ohuruogu, Trotter, Williams

Beijing - August 14, 2008


1500m medal hopeful Mehdi Baala of France says the heats and the semi-finals will probably be harder than the final. Baala who is widely considered the greatest French middle distance runner of all time believes there is a lot of competition for places in the final and not much to separate the athletes.
 Sports News Video %2d Derrick Atkins, Dayron Robens & Javier Sotomayor

Beijing - August 13, 2008


CAN Communicate, on behalf of adidas, offer the following SPORTS NEWS VIDEO to all broadcasters FREE OF CHARGE AND WITHOUT RESTRICTIONS - Aspect: 16:9 & PAL TAPE FORMATS: Copies will be available on mini DV & Digi Beta formats ONLY.
 Media Advisory %2d Wariner and V C Brown

Beijing - August 12, 2008


Two-time Olympic and World Champion 400m track star Jeremy Wariner says he is looking forward to running better than he has so far this year. The US athlete is desperate to defend his Olympic title and to break Michael Johnson’s 400m World record.
 VNR Stories Patton, Stuzcynski, Karabatic

Beijing - August 11, 2008


America’s Darvis Patton has his work cut out if he is to win a medal in Beijing. The American who will run in the 100 meters is up against World Champion Tyson Gay, world record holder Usian Bolt and the former World record holder Asafa Powell. Hear his thoughts on the ‘impossible is nothing’ task in front of him.
 Media Advisory %2d Wariner

Beijing - August 11, 2008


Two-time Olympic and World Champion 400m runner Jeremy Wariner will have some competition for the title he has made his own in recent years. Fellow American LaShawn Merritt produced a shock defeat of Wariner in the US Olympic trails in July and will hope to repeat the achievement in Beijing.
 VNR stories Handball %2d Karabatic, Klein

Beijing - August 11, 2008


World handball player of the year Nikola Karabatic say he would like to meet Germany in the Olympic final. The French international says his team are very confident after a win over Brazil in their opening match.
 Media Advisory %2d VNR Stories Patton, Stuczynski, Karabatic

Beijing - August 10, 2008


America’s Darvis Patton has his work cut out if he is to win a medal in Beijing. The American who will run in the 100 meters is up against World Champion Tyson Gay, world record holder Usian Bolt and the former World record holder Asafa Powell. Here his thoughts on the ‘impossible is nothing’ task in front of him.
 adidas Ambassadors, Donovan Bailey, Maurice Greene, Nadia Comaneci & Pyross Dimas preview the games

Beijing - August 08, 2008


adidas Ambassadors, Donovan Bailey, Maurice Greene, Pyross Dimas & Nadia Comaneci preview the games. Greene and Bailey both give their thoughts on who will win the 100m mens sprint. Comeaneci gives her views on Chinese Gymnastics and who will take home the most gold medals this year.
 VNR Stories Djokovic, Ivanovic, Massu, Gonzales, Mirza

Beijing - August 08,2008


VNR 1 Story: Australian Open tennis Champion Novak Djokovic of Serbia believes Andy Murray could be a big threat to both Rodger Federer and Rafael Nadel at the Olympics in Beijing.
 Media Advisory %2d Serbian Tennis Preview with Novak Djokovic & Ana Ivanovic

Beijing - August 08, 2008


Novak Djokovic won the Australian Open this year the first man representing Serbia to win a Grand Slam singles title. The world number three will be at the adidas Brand Centre talking about his draw, hopes of a Gold medal and who he thinks will be difficult to beat in China.
 VNR Story %2d Ian Thorpe at Sport in Art

Beijing - August 07, 2008


Ian Thorpe and seventy other Olympic athletes will sell their personal artwork to raise money for victims of the Chinese earthquake. Thorpe who won five Olympic gold medals three silver and a bronze before retiring from the pool in 2006 painted an abstract version of him swimming for the ‘right to play’ Charity.
 Media Advisory %2d Ian Thorpe at Sport in Art

Beijing - August 07, 2008


Ian Thorpe is just one of many adidas athletes to have taken part in the ‘impossible is nothing’ campaign. Thorpe’s artwork makes up part of the Sport in Art Exhibition on show in Beijing during the Olympic games canvases that will be auctioned for charity at Sotheby’s in Hong Kong this September.
 VNR Stories Tyson Gay and Ian Thorpe

Beijing - August 06, 2008


•VNR Story 1: World 100m & 200m Champion Tyson Gay finally speaks of his fitness and state of mind. •VNR Story 2:Ian Thorpe says America’s Eric Shanteau is an inspiration
 Interview Transcript Tyson Gay

Beijing - August 06, 2008


Under cover Olympic 100meter hopeful Tyson Gay has finally arrived in Beijing. The world one & two hundred meter Champion speaks about that troubled hamstring, what he has been doing for the past few weeks and why he needed to disappear from public view.
 Media Advisory %2d Tyson Gay finally speaks

Beijing - August 05, 2008


This is the first in a series of 35 Olympic VNR’s coming out of Beijing 6th-23rd August, ‘copy’ & ‘paste’ into your web browser the links below to download script advisory as ‘word document’ plus A BROADCAST QUALITY ‘MPEG-2 ‘ OF THIS VNR free of charge
 adidas to Open World’s Largest adidas Brand Center in Beijing

Herzogenaurach/Beijing


At midnight on July 5, adidas will open its largest adidas Brand Center worldwide in Beijing, China, the host city of this year’s Olympic Games. For the first time ever, this new adidas Brand Center will offer products from both adidas divisions - Sport Performance and Sport Style including Originals and Y-3.
 OLYMPIC HOPEFUL JEREMY WARINER TO COMPETE IN REVOLUTIONARY TRACK SPIKE AT U.S. OLYMPIC TRIALS – June 27%2dJuly 6

PORTLAND, Oregon - June 28, 2008


Designed to optimize world champion and Olympic hopeful Jeremy Wariner’s strengths in the 400m race, adidas’ revolutionary new Lone Star spike hits the track at the U.S. Olympic Trials in Eugene, Ore., this weekend.
 ADIDAS TOP OLYMPIC HOPEFULS COMPETE AT U.S. OLYMPIC TRACK AND FIELD TRIALS

EUGENE, Oregon - June 26, 2008


The highly anticipated U.S. Track & Field Trials will be headlined by adidas athletes Allyson Felix, Tyson Gay and Jeremy Wariner who are presenting their custom adidas track spikes – Felix’s “Shug,” Gay’s “Trinity” and Wariner’s “Lone Star.”
 ADIDAS NBA 5IVE 2008 RETURNS TO TOUR SIX EUROPEAN CITIES

LONDON - June 17, 2008


The National Basketball Association and adidas today announced the six European host cities for the adidas NBA 5IVE Tour 2008, a grassroots event combining outdoor 5-on-5 tournaments with pick-up games and interactive basketball elements.
 Impossible is Nothing for French Open finalists Ana Ivanovic and Dinara Safina

Herzogenaurach/Paris - June 6, 2008


adidas Tennis congratulates Ana Ivanovic and Dinara Safina on reaching the French Open final at Roland Garros, proving Impossible is Nothing.
 Ballack, Van Persie, Villa, Vieira & Cech In Size XXL %2d adidas Presents UEFA EURO 2008™ Stars Larger Than Life

Zurich/Vienna/Herzogenaurach, June 5, 2008


Two days prior to the kick-off of UEFA EURO 2008™, adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station.
 Kevin Garnett, the Boston Celtics and adidas Commemorate the NBA Finals with Limited Edition Footwear Launch

Portland/ Herzogenaurach, June 4, 2008


Kevin Garnett, the Boston Celtics and adidas announced today the launch of a rare version of Garnett’s 2008-09 adidas Team Signature Commander shoe. This footwear release was designed to commemorate the Celtics’ historic run at an NBA Championship.
 16 Football Boots for 16 Countries

Herzogenaurach, May 27, 2008


adidas presents 16 F50 football boot designs inspired by characteristic elements and the flags of the countries participating in UEFA EURO 2008™. Every nation will have its very own F50 TUNiT 16 design featuring a variety of country-specific details and the country’s colours.
 adidas renews its commitment to Roland%2dGarros and the Fédération Française de Tennis until 2012

Herzogenaurach/Paris, May 23, 2008


As the start of the French Open approaches, adidas is pleased to announce its extended partnership with the Fédération Française de Tennis (French Tennis Federation) until 2012. The two partners will continue to promote tennis and the prestigious clay court Grand Slam throughout the world.
 adidas presents the ball for the UEFA EURO 2008TM Final

Vienna/Herzogenaurach - April 30, 2008


Today, in the Oval Hall of Vienna’s MuseumsQuartier cultural complex, adidas and UEFA presented the adidas “EUROPASS gloria”, the official ball for the Final of UEFA EURO 2008™. Herbert Hainer (adidas AG Chairman and CEO) presented the silver ball with black dots to UEFA President Michel Platini.
 “DREAM BIG” A Film Project for adidas Football

Amsterdam/Herzogenaurach - April 17, 2008


The world’s biggest football stars meet the world’s smallest football teams, in adidas’ new football campaign for 2008, a film project called “Dream Big”.
 Supernova Sequence: Comfortably Ahead on the Spring Marathon Stage

Santiago de Chile/Herzogenaurach - April 6, 2008


With 42 kilometres ahead, comfort and stability are key to finishing and reaching your impossible on the streets of Santiago de Chile and that’s what adidas offers this spring with the latest addition to the Supernova family – the Supernova Sequence.
 Franz Beckenbauer and David Taylor Present Match Ball for 2008 UEFA Champions League™ Final in Moscow

Moscow/Herzogenaurach - April 3, 2008


Today adidas presented the Official Match Ball for the UEFA Champions League™ Final in Moscow. At Maneznhay Square in the very heart of Moscow, overlooking the Kremlin, David Taylor, Franz Beckenbauer, Rinat Dassaev and Valery Mutko unveiled the red and gold adidas ball for the UEFA Champions League™ Final.
 adidas and Samsung Launch Revolutionary Training System as First Initiative in Strategic Partnership

Valencia - March 6, 2008


Today at the Palau de les Arts Reina Sofía, two of the world’s leading brands, adidas and Samsung, announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach.
 No compromise on style %2d Introducing the new adidas by Stella McCartney fall/winter 08 collection

Herzogenaurach/Germany, March 2008


The critically acclaimed adidas by Stella McCartney collection enters the F/W08 season continuing to re-define and challenge traditional sport silhouettes with a greater product offering than ever before.
 adidas and Lionel Messi present the new F50 TUNiT football boot in Barcelona

Barcelona/Herzogenaurach - February 11, 2008


With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components.
 DALE EARNHARDT JR. TO DEBUT ADIDAS THREE STRIPES AT DAYTONA

DAYTONA, Fla. /PORTLAND, Ore. - February 5, 2008


After months of research, development and design collaboration, Dale Earnhardt, Jr. will debut the adidas three stripes at the 2008 Daytona Speedweeks, which starts on Feb. 9 with the Budweiser Shootout and ends Feb. 17 with the year’s premier NASCAR event Daytona 500.
 adidas Track Stars share their Secrets

Beijing - February 4, 2008


adidas athletes Haile Gebrselassie, Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner and Jana Rawlinson today visited Beijing Sport University, as part of a trip to the host Olympic city, to share their success secrets with aspiring Chinese athletes.
 adidas Launches Fifth Generation of Legendary Barricade Tennis Shoe

Herzogenaurach/ Melbourne – January 12, 2008


Some of the world’s leading tennis stars gathered today in Melbourne, Australia, to help launch the latest evolution of the adidas tennis shoe known as the legend, the Barricade V.
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