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Amsterdam/Herzogenaurach - May 25, 2009
adidas launch their new F50i football boot this week and kick it
off in epic style with one of the world’s greatest footballers Lionel Messi. |
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Rome/Herzogenaurach - March 16, 2009
Today adidas unveiled the Official Match Ball for the UEFA Champions League Final in Rome on May 27th: the adidas “Finale Rome”. The Italian capital is hosting its second UEFA Champions League Final (following 1996). |
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Herzogenaurach/ Monaco - August 28, 2008
At the Group Stage Draw for the UEFA Champions League™ in Monaco today, adidas and UEFA unveiled the adidas “FINALE 8”, the official match ball of the competition. Like the “EUROPASS” the ball’s new surface structure allows players to control and direct it perfectly in all weather conditions. |
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Zurich/Vienna/Herzogenaurach, June 5, 2008
Two days prior to the kick-off of UEFA EURO 2008™, adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station. |
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Herzogenaurach, May 27, 2008
adidas presents 16 F50 football boot designs inspired by characteristic elements and the flags of the countries participating in UEFA EURO 2008™. Every nation will have its very own F50 TUNiT 16 design featuring a variety of country-specific details and the country’s colours. |
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Vienna/Herzogenaurach - April 30, 2008
Today, in the Oval Hall of Vienna’s MuseumsQuartier cultural complex, adidas and UEFA presented the adidas “EUROPASS gloria”, the official ball for the Final of UEFA EURO 2008™. Herbert Hainer (adidas AG Chairman and CEO) presented the silver ball with black dots to UEFA President Michel Platini. |
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Amsterdam/Herzogenaurach - April 17, 2008
The world’s biggest football stars meet the world’s smallest football teams, in adidas’ new football campaign for 2008, a film project called “Dream Big”. |
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Moscow/Herzogenaurach - April 3, 2008
Today adidas presented the Official Match Ball for the UEFA Champions League™ Final in Moscow. At Maneznhay Square in the very heart of Moscow, overlooking the Kremlin, David Taylor, Franz Beckenbauer, Rinat Dassaev and Valery Mutko unveiled the red and gold adidas ball for the UEFA Champions League™ Final. |
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Barcelona/Herzogenaurach - February 11, 2008
With the support of numerous football stars, adidas today unveiled the F50 TUNiT at the Centre Conventiones International Barcelona (CCIB). Lionel Messi and other big-name stars from top European leagues built their own F50 football boots on stage from individual components. |
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Lucerne/Herzogenaurach - December 2, 2007
At the Final Draw for the UEFA EURO 2008™ in Lucerne today, adidas and UEFA unveiled the adidas “EUROPASS”: the official match ball of the competition. The ball’s new surface structure allows players to control and direct it perfectly in all weather conditions. |
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Amsterdam/Madrid - November 15, 2007
adidas and the Royal Spanish Football Federation (RFEF) yesterday announced the extension of their sponsorship deal until the end of 2014. Partners for over 20 years, adidas supplies all national teams of the RFEF including the U-17 team, current European Champions and World Cup finalists and the U-19 team, current European Champions. |
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Paris/Herzogenaurach - November 11th, 2007
adidas, together with numerous football stars, today proudly presented the new Predator® PowerSwerve at the “Place du Trocadéro” in Paris. Steven Gerrard of Liverpool FC and many other adidas stars from all over the world together opened the oversized, eleven-metre-high shoe box and presented the new adidas Predator® football boot to the public. |
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Amsterdam/Athens - October 19, 2007
Today, adidas and the Hellenic Football Federation (HFF) announced the extension of their sponsorship deal until the end of 2012. Both partners will continue working together in order to promote football on all levels. adidas supplies all national teams of the HFF including the U-19 team that reached the final of this year’s UEFA European Under-19 Championship. |
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Accra (Ghana)/Herzogenaurach - October 19th, 2007
adidas took the opportunity of the draw for the MTN Africa Cup of Nations 2008 in Ghana to present the first Official Match Ball for the Cup, the adidas “wawa aba”. In addition to the match balls for the FIFA World Cup™ and the UEFA EURO™, adidas thus now also supplies the ball for the Championship on the African continent. |
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Herzogenaurach - August 16, 2007
The German Football Association (DFB) and adidas met before the Arbitration Court in Stuttgart for the first time today, to discuss their legal dispute regarding the supplier agreement. Due to the complexity of the case, and also in light of their long-standing partnership, the Arbitration Court advised the two parties to reach a settlement.
Read the complete statement here. |
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Carson, CA - July 11, 2007
Today, adidas and the LA Galaxy of Major League Soccer (MLS) launch the newly redesigned Galaxy team uniform and logo for the 2007 season. This is the first re-branding that the franchise has undergone in their twelve year history, timed with the Galaxy’s recent signing of international soccer star, David Beckham. |
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La Manga, Spain/Herzogenaurach – June 8, 2007
Today the adidas “Predator vs. F50” campaign experiences its highlight; the grand finale! The two teams will play against each other to finally determine the best team on the planet; Predator FC, coached by Carlo Ancelotti and captained by Zinedine Zidane, or F50 Club de Fútbol, coached by Vicente Del Bosque and captained by Emmanuel Adebayor. |
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Athens/Herzogenaurach - March 8, 2007
adidas presents the Official Match Ball for the UEFA Champions League™ Final in Athens on May 23rd: the adidas “Finale Athens”. The Greek capital is hosting its 4th UEFA Champions League™ Final in the newly built 2004 Olympic Stadium, where Europe’s best football clubs will play the Final of the 2006/2007 season. |
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Herzogenaurach - November 21, 2006
In an exceptional product marketing initiative numerous international football stars will officially present the new adidas +F50 TUNIT football boot in significant UEFA competition matches on November 21, 22 and 23, 2006. The football boot is the second generation of the revolutionary football footwear concept TUNIT. |
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Madrid/Herzogenaurach - November 21, 2006
David Beckham will officially debut his new, specially developed adidas football boots. The +Predator® Absolute ”Swerve” is a part of the 6th generation of Predator® football boots exclusively designed and developed with and for David Beckham. |
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