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ADIDAS BASKETBALL CELEBRATES CAMARADERIE IN SPORT BY CREATING A COMMEMORATIVE CHELSEA FOOTBALL CLUB SHOE INSPIRED BY KEVIN GARNETT
Herzogenaurach - August 28, 2009
Following the highly anticipated US Tour of the English Premier League’s Chelsea Football Club to the US for “friendly” matches in summer 2009, one loyal, yet unexpected, fan’s enthusiasm has spurred the creation of a limited-edition shoe to celebrate the camaraderie of sport.
Dwight Howard & Derrick Rose Show Why Basketball is a Brotherhood in China
Portland, Ore. / Herzogenaurach - August 21, 2009
2009 NBA Defensive Player of the Year, Dwight Howard, and 2009 NBA Rookie of the year, Derrick Rose, head to Shanghai, China August 23–25 for the adidas Double-Double Tour.
adidas Basketball Hosts 3rdAnnual adidas Nations Camp Attended by NBA Stars Past, Present and Future
DALLAS, TEXAS - August 5, 2009
adidas Nations will host the third annual global exhibition in Dallas at the Integrated Athletic Development facility August 4-9, 2009. The world’s elite players 18-and-under from Africa, Asia, Canada, Europe, Latin America, US 2010 and US 2011 have been selected to train and compete in the prestigious annual exhibition.
adidas AND NBA ANNOUNCE 5 UNITED TOUR TO VISIT FIVE EUROPEAN COUNTRIES IN 2009
London - May 27, 2009
The National Basketball Association and adidas today announced the five European host cities for the adidas NBA 5 United Tour, a grassroots event combining outdoor 5-on-5 tournaments with pick-up games and interactive basketball elements.
MARCH IS A BROTHERHOOD
USA - March, 2009
Kevin Garnett, Dwight Howard, Tracy McGrady and Josh Smith will be featured in four videos sharing their admiration and respect for the college game. Although these players leaped the college ranks, they are now reflecting on the purity of the game and celebrating the NCAA basketball brotherhood.
ADIDAS SETS NEW STANDARDS IN COMPRESSION APPAREL BY BRINGING TECHFIT TO ALL NBA TEAMS IN PARTNERSHIP EXPANSION AGREEMENT
PHOENIX - February 14, 2009
adidas and the National Basketball Association today unveil the future of high-end basketball performance apparel as adidas TECHFIT becomes the official compression undergarment of the NBA.
NBA UNVEILS 2009 NBA ALL-STAR UNIFORM FROM ADIDAS
NEW YORK and PORTLAND, Ore. - January 22, 2009
The National Basketball Association and adidas today unveiled the most innovative basketball uniform ever, which will debut at the 2009 NBA All-Star Game in Phoenix.
“UNDRCRWN Tested.  Brotherhood Ready.”
New York - December 2008
The trend sub-division of adidas Basketball has once again partnered with the Philadelphia-based basketball lifestyle brand UNDRCRWN on a three shoe limited edition footwear collection called adidas Team Signature Command + Create x UNDRCRWN: The Brand for Champions Series.
KEVIN GARNETT, GILBERT ARENAS, DWIGHT HOWARD, TRACY MCGRADY AND TIM DUNCAN BRING KIDS FROM U.S. AND CHINA INTO THE NBA BROTHERHOOD THROUGH GLOBAL ADIDAS CAMPAIGN
Portland, Oregon - October 22, 2008
Twelve, unknown ball players from the U.S. and China will be featured alongside NBA stars Kevin Garnett, Gilbert Arenas, Dwight Howard, Tracy McGrady and Tim Duncan in adidas’ 2008-2009 start of season basketball campaign.
ADIDAS NBA 5IVE 2008 RETURNS TO TOUR SIX EUROPEAN CITIES
LONDON - June 17, 2008
The National Basketball Association and adidas today announced the six European host cities for the adidas NBA 5IVE Tour 2008, a grassroots event combining outdoor 5-on-5 tournaments with pick-up games and interactive basketball elements.
Kevin Garnett, the Boston Celtics and adidas Commemorate the NBA Finals with Limited Edition Footwear Launch
Portland/ Herzogenaurach, June 4, 2008
Kevin Garnett, the Boston Celtics and adidas announced today the launch of a rare version of Garnett’s 2008-09 adidas Team Signature Commander shoe. This footwear release was designed to commemorate the Celtics’ historic run at an NBA Championship.
adidas, the NBA and Minnesota Timberwolves Players to Open First adidas NBA Concept Shop in Europe
Istanbul, Turkey - October 5, 2007
Today, NBA Commissioner David Stern, Erich Stamminger, President and CEO of the adidas Brand, and members of the Minnesota Timberwolves opened the first adidas NBA Concept Shop in Europe in Istanbul, Turkey.
adidas to become exclusive uniform and apparel provider for NBA, WNBA and NBA Development League
Herzogenaurach/New York - April 11, 2006
The adidas Group and the National Basketball Association have signed an 11-year global merchandising partnership that will make the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
The a³ Garnett 05 - February 2005
Designed and engineered exclusively for the NBA's most dominant player, Kevin Garnett. The a³ Garnett 05 incorporates the revolutionary a³technology. a³provides the ultimate in unstoppable lightweight cushioning and ultra durable support.
ADIDAS BASKETBALL CAMPAIGN CELEBRATES BROTHERHOOD AND THE STRENGTHS OF ITS INDIVIDUALS
Herzogenaurach - October 15, 2009
adidas Basketball is launching a new campaign for the 2009-10 NBA season titled It’s On Me for My Brotherhood. The campaign, which launches October 15, celebrates the individuals of a Brotherhood and the contributions they make. It’s On Me for My Brotherhood shines the spotlight on two rising NBA stars, Dwight Howard and Derrick Rose, and how adidas Basketball footwear and apparel improves their performance therefore strengthening their Brotherhood.
Fresh + Style = Equation
Portland/ Herzogenaurach - February 1, 2010
Throughout history, superstar athletes have always had a unique way of making an impact in sports and now they are creating statements outside the lines. . . fashion statements. adidas is introducing the newest addition to its footwear line where style and choice come together in the Equation. The Equation blends lifestyle trends with performance benefits to create personalized off-the-court options.
ADIDAS 8th ANNUAL EUROCAMP - LA GHIRADA SPORTS COMPLEX IN TREVISO, ITALY JUNE 5-7, 2010
Herzogenaurach - February 5, 2010
Tipping off June 5-7, adidas Basketball will host the 8th annual adidas Eurocamp; a three-day showcase of Europe’s finest basketball players ranging in age 18-21. adidas Eurocamp will take place at La Ghirada Sports Complex in Treviso, Italy and is the only officially sanctioned NBA pre-draft camp outside of the United States.
ADIDAS BRINGS LATEST DESIGN AND TECHNOLOGY INNOVATIONS TO UNIFORMS AND FOOTWEAR AT 2010 NBA ALL-STAR
Herzogenaurach - February 5, 2010
adidas will celebrate the 2010 NBA All-Star Game by introducing the brand’s lightest basketball shoe with the Team Signature Supernatural and outfitting the 2010 All-Stars with a Texas-inspired NBA All-Star uniform as the Official Outfitter of the NBA.
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