 |
 |
|
|
|
Melbourne - January 18, 2009
Novak Djokovic today unveiled his new signature ‘Falcon’ range for adidas whilst playing tennis on an aerial court in Melbourne’s iconic State Theatre. |
 |
| |
|
 |
|
|
|
|
Mumbai/ Herzogenaurach - December 24, 2007
Today, adidas signed a multi-year partnership effective immediately with Indian tennis sensation, Sania Mirza. Signing Sania, one of the most promising tennis stars and an Asian youth icon, highlights adidas’ commitment to being the dominant international tennis brand and the importance of India in the brand’s vision. |
|
| |
|
 |
|
|
|
|
Yokohama/Herzogenaurach - December 13, 2007
Today, adidas and Cairos Technologies presented the new Goal Line Technology and the adidas intelligent football tested at the FIFA Club World Cup™ in Japan. adidas Teamgeist II features a new intelligent technology designed to assist the referee’s decision in determining when and if the ball has crossed the goal line, making it the most accurate football ever produced. |
|
| |
|
 |
|
|
|
|
Lucerne/Herzogenaurach - December 2, 2007
At the Final Draw for the UEFA EURO 2008™ in Lucerne today, adidas and UEFA unveiled the adidas “EUROPASS”: the official match ball of the competition. The ball’s new surface structure allows players to control and direct it perfectly in all weather conditions. |
|
| |
|
 |
|
|
|
|
Beijing - November 30, 2007
adidas China, the Official Sportswear Partner of the Beijing 2008 Olympic Games, kicked off its Olympic Games campaign with a spectacular light show in front of thousands of people at Beijing’s Yongdingmen Gate“Together in 2008, Impossible is Nothing” is the largest adidas brand campaign ever created by a single market. |
|
| |
|
 |
|
|
|
|
Amsterdam/Madrid - November 15, 2007
adidas and the Royal Spanish Football Federation (RFEF) yesterday announced the extension of their sponsorship deal until the end of 2014. Partners for over 20 years, adidas supplies all national teams of the RFEF including the U-17 team, current European Champions and World Cup finalists and the U-19 team, current European Champions. |
|
| |
|
 |
|
|
|
|
Paris/Herzogenaurach - November 11th, 2007
adidas, together with numerous football stars, today proudly presented the new Predator® PowerSwerve at the “Place du Trocadéro” in Paris. Steven Gerrard of Liverpool FC and many other adidas stars from all over the world together opened the oversized, eleven-metre-high shoe box and presented the new adidas Predator® football boot to the public. |
|
| |
|
 |
|
|
|
|
Herzogenaurach - September 2007
adidas celebrates women’s training with the introduction of the spring/summer 2008 collection. The new collection brings the exclusive high-end concept adilibria, the dance-inspired Fuse and the gym-focused Clima 365 to light within apparel, footwear and accessories. The collections mirror the distinctive combination of fashionable styles with highly functional products such as adidas TECHFIT™. |
|
| |
|
 |
|
|
|
|
Portland, OR - October 30, 2007
adidas and Orlando Magic NBA All-Star center, Dwight Howard, announced a multi-year partnership extension agreement. This partnership announcement continues to signify adidas’ already strong commitment to the sport of basketball and the talented young players that are the foundation and future of the NBA. |
|
| |
|
 |
|
|
|
|
Accra (Ghana)/Herzogenaurach - October 19th, 2007
adidas took the opportunity of the draw for the MTN Africa Cup of Nations 2008 in Ghana to present the first Official Match Ball for the Cup, the adidas “wawa aba”. In addition to the match balls for the FIFA World Cup™ and the UEFA EURO™, adidas thus now also supplies the ball for the Championship on the African continent. |
|
| |
|
 |
|
|
|
|
Amsterdam/Athens - October 19, 2007
Today, adidas and the Hellenic Football Federation (HFF) announced the extension of their sponsorship deal until the end of 2012. Both partners will continue working together in order to promote football on all levels. adidas supplies all national teams of the HFF including the U-19 team that reached the final of this year’s UEFA European Under-19 Championship. |
|
| |
|
 |
|
|
|
|
Istanbul, Turkey - October 5, 2007
Today, NBA Commissioner David Stern, Erich Stamminger, President and CEO of the adidas Brand, and members of the Minnesota Timberwolves opened the first adidas NBA Concept Shop in Europe in Istanbul, Turkey. |
|
| |
|
 |
|
|
|
|
Portland, OR / Herzogenaurach - October 1, 2007
adidas, side-by-side with NBA All-Stars Gilbert Arenas, Chauncey Billups, Tim Duncan, Kevin Garnett, Dwight Howard and Tracy McGrady announced today the continuing evolution of this philosophy with “Basketball is a Brotherhood.” |
|
| |
|
 |
|
|
|
|
Herzogenaurach/Germany - September 20, 2007
Successfully grown since 2005 the critically acclaimed adidas by Stella McCartney collaboration is presenting the spring/summer 08 collection for the very first time during London Fashion Week as the official closing event. Highlights are the introduction of Golf as a new sports category within the performance range . |
|
| |
|
 |
|
|
|
|
London - September 20, 2007
adidas has claimed gold with the announcement of their Tier One partnership with the London Organising Committee of the Olympic and Paralympic Games (LOCOG), becoming the ‘Official Sportswear Partner of London 2012’. A host of international sports stars attended the announcement in central London today. |
|
| |
|