Major milestones:
1965
adidas introduced its first cross-country skiing shoe ”Elite” which weighed 480 grams.
1972
For the Olympic Winter Games in Sapporo, adidas introduced a wide variety of new winter sports shoes such as for luge, bobsled and speed skating. The legendary Ard Schenk of the Netherlands won three gold medals wearing speed skating shoes from adidas.
1976
Development of the 38 mm x-country ski binding norm and the inclusion of skis and apparel in the range. Athletes endorsing adidas products won 38 medals at the Innsbruck Winter Olympics.
1980
adidas athletes won 20 gold, 22 silver and 19 bronze medals in Lake Placid.
1983
Introduction of the new ”Olympic 38”x-country binding system and the ”Gold Medal” shoe, both innovative and industry-leading products.
1984
At the Olympic Winter Games in Sarajevo, adidas products already dominated the bobsled, luge, ski jumping and x-country skiing competitions.
1988
75% of all the medallists in the x-country skiing, biathlon and Nordic combined events relied on adidas equipment at the Calgary Winter Games.
1992
adidas developed innovative x-country ski boots based on the Salomon SNS binding system. 32 nations relied on adidas products at the Winter Games in Albertville.
1994
adidas was the dominant brand in bobsled, luge, biathlon, ski jumping and x-country skiing. Athletes wearing adidas took home 82 medals from the Olympic Winter Games in Lillehammer.
1998
At the Olympic Winter Games in Nagano, 100% of all bobsledders and lugers wore adidas footwear. adidas apparel and footwear dominated x-country skiing, biathlon, Nordic combined and ski jumping.
2002
Providing for more speed through product innovations was the adidas motto for Salt Lake City. New products – footwear and apparel – were designed especially for skeleton and bobsled. With great success: All medals in these sports were won by athletes wearing adidas products. Overall, adidas was involved in 89 medal wins:
30 gold, 31 silver and 28 bronze.
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